The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
While a lot of us care about how many views a video gets, it's really the sharing that matters most, especially for brands--when friends share with friends, video gets instant credibility from it, and it doesn't have the intrusiveness of a brand directly marketing to a consumer.
There are plenty of ways to improve your viewing experience on YouTube with a few tricks up your sleeve. Here are a few awesome ones that you may not know about that will help you find, view, and share videos on your terms.
Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?
How exactly do you grab viewers attention with video? It's pretty much down to a science these days. And knowing what engages people when it comes to video is critical in marketing. Here are some of the keys to video engagement.
Getting your first 1,000 subscribers might seem like a somewhat daunting task when you're first starting on YouTube. Why 1,000? Well it's the magic mark for enabling your channel for live streaming. Following these tips can bring you closer to that reality.
How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.
A review of the Go!Animate service, which allows you to create animated videos using your internet connection at a fraction of the cost it would take to hire an animator. An easy-to-use application, does Go!Animate have what it takes?
Coming up with winning ideas for your next video script can be tough, but just because you don't have the money doesn't mean you can't bring excitement to the table. Take a trip through the creative process with these tips.
Today's marketplace provides a unique challenge for brands of simply being heard. Brands must find new ways to connect and entertain their audience through branded content to support their marketing efforts. Brands must be willing to take a risk to try new things.
Those looking for some good buzz around an event should consider live streaming. Creating a way for people to watch a music festival, or a unique multi-day event, streamed live to all, can generate significant amounts of attention to your business.
Those out there trying to make a living shooting stock video would be wise to think of the types of moments an editor can use when they need to transition a scene smoothly. You can set the scene pretty easily with these three kinds of clips.
This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.
Unruly's Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?