The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
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Incorporating video within your marketing emails has never been easier. The technology has advanced to make implementation a very simple process that any company can employ. You can even use a smartphone to record your clips!
A coffee shop prank, a table full of healthy Halloween treats, a girl that poops and a fireman saving a kitten all won a place at the top of the 20 most shared, branded video ads during October 2013. Amazingly, 'Dumb Ways To Die' is still holding strong after nearly a year in the charts.
With the ability to monetize content now open to everyone, YouTube's advertising model is becoming unsustainable which means there is only one way for CPM rates to go - and that's down. Creators need to be less Adsense reliant and look for other revenue opportunities.
Kickstarter campaigns with video do much better than those without but what if you are new to video production and don't know where to start? We bring you 10 great tips for creating a video that will help your project request.
The perceived cost of video production holds many site owners back from committing to an online video strategy but there are options if resources are tight. Crowdsourcing is a great way to find producers who can work within your budget.
Collaborating with other creators on YouTube can be hugely beneficial for all parties especially if the channels have an active subscriber base and something to say that is going to appeal to their respective audiences. We bring you 3 great tips for getting the most out of these projects.
Safety Dave has been in the business of selling safety products for the last 12 years. Recently however, Dave faced the challenge of cheap imitations flooding the online market from China. How could he stand out with ever growing competition? Video content marketing was the answer.
With so many businesses uploading videos everyday it's easy to forget some of the basic best practices needed to give you the chance to reach your target audience. We look at some of the cornerstones of optimization which should help your video be found and then be seen.
An aspect ratio is a figure that represents the width-to-height ratio of an image and every screen resolution has an aspect ratio associated with it. It's an important thing to take into consideration so as to avoid distorting film and video. we take a look at the history of this concept and explain the differences.
If you have gone to the trouble and expense of creating a great infographic, then consider turning that content into a motion graphics video that you can upload to your own site as well as to YouTube. We show you some good examples from those who have already done that.
Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.
The world of video formats can be confusing if you're unfamiliar with codecs, containers, frames per second, aspect ratios and compression. We've put together a quick guide to these topics which should give you a better understanding.
ReelSEO readers have just a few more days to enter TechSmith's 2013 Screenchamp Awards for the best screen recorded videos of the past year. The team behind Camtasia are giving away some great prizes including a Canon T5i camera and accessories.
Many people hope to use crowdfunding sites to finance their dream projects but Jessica Mockett is actually doing it. She has successfully launched two projects that have reached full funding and she says getting personal with video has been the key factor in gaining the sponsorship she needed.