The world of video formats can be confusing if you're unfamiliar with codecs, containers, frames per second, aspect ratios and compression. We've put together a quick guide to these topics which should give you a better understanding.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
ReelSEO readers have just a few more days to enter TechSmith's 2013 Screenchamp Awards for the best screen recorded videos of the past year. The team behind Camtasia are giving away some great prizes including a Canon T5i camera and accessories.
Many people hope to use crowdfunding sites to finance their dream projects but Jessica Mockett is actually doing it. She has successfully launched two projects that have reached full funding and she says getting personal with video has been the key factor in gaining the sponsorship she needed.
Brands or marketers who dismiss video as part of their campaign strategy are missing out on a huge opportunity to reach others in the Business to Business space. We take a look at some of the common myths surrounding B2B video and why brands need to reconsider.
So, you've weighed up all the options and decided that you have the budget and the resources to create a longform video - so what now? We give you 5 great ideas for getting the most out of the footage, both pre and post production, to make that video work harder for you than you ever thought.
Unruly's Global Online Video Ad Chart for September 2013 features those dancing Mercedes chickens, Chipotle's disillusioned Scarecrow, A girl who never, ever poops, LG's meteors and a poignant reminder of 9/11. Let's see who else made the list.
Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.
Bite sized videos are no longer the domain of amateurs. With the unprecedented success of Vine and Instagram video, brands are turning to short form content to increase visibility. We take a look at some of the best examples.
There are so many different styles of video, it's absolutely crucial to pick the most appropriate one for your business goals and brand needs. We take you through the different formats available and how they could work to get your message across to your target audience.
As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
Whatever type of corporate video you want to produce, whether it's a talking head interview or a How To guide, the bottom line is it has to be good. Badly produced video content can shatter your reputation and provide very little ROI. We take you through 5 things not to do.
Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.
The video ad market is on the cusp of a multi-billion dollar expansion that could transform Facebook and Instagram into syndication platforms putting pressure on the existing TV model, but those users may not accept commercials as readily as major online video sites.
Ever wondered how television news reporters turn around a story within just a few hours. After working in news for 20 years, I use the same methods to create powerful, storytelling videos for my clients. It's an efficient and effective process you can use to help your clients tell their stories.