What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.
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Online video is increasing in popularity in Australia, both for brands and for users, despite a lack of digital connectivity due to the sheer size of the continent. We take a look at the state of the video industry in Australia and what 2014 could bring.
The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?
Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.
If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.
Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO's 'Hump Day' is still holding strong after nearly 7 months in the charts.
Want to reach out to people and engage them with video? There are four basic personality types and understanding these and what makes them tick, can help guide you in the creation of the right content to appeal to at least one of them.
Achieving corporate success with video does not necessarily require 1 million YouTube views. Sometimes a well-calculated strike to your target audience from a credible expert can make all the difference, even when that audience is relatively small.
With 100 hours of video uploaded to YouTube every minute, are they missing a trick by not offering some editorial input the way Vimeo do with 'Staff Picks'? Although they are the biggest video portal in the world, there are other sites who offer a better curation experience for viewers.
The world is getting smaller and a great marketing campaign can cross many borders. But how do you reach a potential audience with video content that's limited to a single language? We give you 3 great tips for translating video for a global market.
Online video is constantly changing and 2014 will bring even more opportunities for brands to reach their target audience in a variety of ways including semantically related results, interactive video and more sophisticated advertising methods.
There are many elements involved in creating the right kind of video to reach your target audience. Former CNN Anchor Sachi Koto recently gave her top tips on the art of storytelling in video to ensure you get the message across and engage the audience at the same time.
The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
Incorporating video within your marketing emails has never been easier. The technology has advanced to make implementation a very simple process that any company can employ. You can even use a smartphone to record your clips!
A coffee shop prank, a table full of healthy Halloween treats, a girl that poops and a fireman saving a kitten all won a place at the top of the 20 most shared, branded video ads during October 2013. Amazingly, 'Dumb Ways To Die' is still holding strong after nearly a year in the charts.