Safety Dave has been in the business of selling safety products for the last 12 years. Recently however, Dave faced the challenge of cheap imitations flooding the online market from China. How could he stand out with ever growing competition? Video content marketing was the answer.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
With so many businesses uploading videos everyday it's easy to forget some of the basic best practices needed to give you the chance to reach your target audience. We look at some of the cornerstones of optimization which should help your video be found and then be seen.
An aspect ratio is a figure that represents the width-to-height ratio of an image and every screen resolution has an aspect ratio associated with it. It's an important thing to take into consideration so as to avoid distorting film and video. we take a look at the history of this concept and explain the differences.
If you have gone to the trouble and expense of creating a great infographic, then consider turning that content into a motion graphics video that you can upload to your own site as well as to YouTube. We show you some good examples from those who have already done that.
Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.
The world of video formats can be confusing if you're unfamiliar with codecs, containers, frames per second, aspect ratios and compression. We've put together a quick guide to these topics which should give you a better understanding.
ReelSEO readers have just a few more days to enter TechSmith's 2013 Screenchamp Awards for the best screen recorded videos of the past year. The team behind Camtasia are giving away some great prizes including a Canon T5i camera and accessories.
Many people hope to use crowdfunding sites to finance their dream projects but Jessica Mockett is actually doing it. She has successfully launched two projects that have reached full funding and she says getting personal with video has been the key factor in gaining the sponsorship she needed.
Brands or marketers who dismiss video as part of their campaign strategy are missing out on a huge opportunity to reach others in the Business to Business space. We take a look at some of the common myths surrounding B2B video and why brands need to reconsider.
So, you've weighed up all the options and decided that you have the budget and the resources to create a longform video - so what now? We give you 5 great ideas for getting the most out of the footage, both pre and post production, to make that video work harder for you than you ever thought.
Unruly's Global Online Video Ad Chart for September 2013 features those dancing Mercedes chickens, Chipotle's disillusioned Scarecrow, A girl who never, ever poops, LG's meteors and a poignant reminder of 9/11. Let's see who else made the list.
Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.
Bite sized videos are no longer the domain of amateurs. With the unprecedented success of Vine and Instagram video, brands are turning to short form content to increase visibility. We take a look at some of the best examples.
There are so many different styles of video, it's absolutely crucial to pick the most appropriate one for your business goals and brand needs. We take you through the different formats available and how they could work to get your message across to your target audience.
As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?