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What Are The Top Trends In Online Video For 2014

What Are The Top Trends In Online Video For 2014

As 2013 comes to a close, we take a look at some of the trends in video production, advertising and marketing that could dominate 2014. With technology moving so fast and becoming more accessible, we're looking forward to some inventive and creative content.

Four Tips for Creating A Video Marketing Strategy For An Online Store [Case Study]

Four Tips for Creating A Video Marketing Strategy For An Online Store [Case Study]

Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.

Use The Power Of Video To Connect Your Remote Sales Teams

Use The Power Of Video To Connect Your Remote Sales Teams

Online video is an essential element of marketing but it can also be used in-house to support employees who work remotely all or part of the time. In the post, we look at some of the ways video can help bring an off-site sales team together.

What It Really Takes For Video Content To Go Viral [Case Study]

What It Really Takes For Video Content To Go Viral [Case Study]

What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.

Online Video Increases In Popularity in Australia Despite Huge Challenges

Online Video Increases In Popularity in Australia Despite Huge Challenges

Online video is increasing in popularity in Australia, both for brands and for users, despite a lack of digital connectivity due to the sheer size of the continent. We take a look at the state of the video industry in Australia and what 2014 could bring.

Action! Making Memorable Marketing Videos for the Holidays

Action! Making Memorable Marketing Videos for the Holidays

The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?

Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors

Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.

Local Video Optimization and Production Tips For International Marketers

Local Video Optimization and Production Tips For International Marketers

If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.

The Top 20 Global Online Video Ads For November 2013

The Top 20 Global Online Video Ads For November 2013

Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO's 'Hump Day' is still holding strong after nearly 7 months in the charts.

How Video Content Appeals To Different Personality Types

How Video Content Appeals To Different Personality Types

Want to reach out to people and engage them with video? There are four basic personality types and understanding these and what makes them tick, can help guide you in the creation of the right content to appeal to at least one of them.

Your Video Doesn't Need To Go Viral To Make A Difference

Your Video Doesnt Need To Go Viral To Make A Difference

Achieving corporate success with video does not necessarily require 1 million YouTube views. Sometimes a well-calculated strike to your target audience from a credible expert can make all the difference, even when that audience is relatively small.

Video Content Discovery: YouTube Is Missing A Trick With Curation

Video Content Discovery: YouTube Is Missing A Trick With Curation

With 100 hours of video uploaded to YouTube every minute, are they missing a trick by not offering some editorial input the way Vimeo do with 'Staff Picks'? Although they are the biggest video portal in the world, there are other sites who offer a better curation experience for viewers.

How To Translate Video Content For Your Global Market: 3 Great Tips

How To Translate Video Content For Your Global Market: 3 Great Tips

The world is getting smaller and a great marketing campaign can cross many borders. But how do you reach a potential audience with video content that's limited to a single language? We give you 3 great tips for translating video for a global market.

New Brand Strategies Bring New Opportunities In Online Video For 2014

New Brand Strategies Bring New Opportunities In Online Video For 2014

Online video is constantly changing and 2014 will bring even more opportunities for brands to reach their target audience in a variety of ways including semantically related results, interactive video and more sophisticated advertising methods.

Video Storytelling Advice from Former CNN Anchor Sachi Koto

Video Storytelling Advice from Former CNN Anchor Sachi Koto

There are many elements involved in creating the right kind of video to reach your target audience. Former CNN Anchor Sachi Koto recently gave her top tips on the art of storytelling in video to ensure you get the message across and engage the audience at the same time.