Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.
Previously, I wrote an article discussing the benefits of a green screen video production. However, once you have determined that green screen is the way to go - how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It's easy in the chaos of planning a shoot to overlook these ...
So, youʼve been awarded a contract to shoot a company video. Awesome. But now you need to find a location to film your video. Not so awesome. If your client is like most clients, their office or corporate boardroom probably provides a wide range of less-than-desirable options - shooting into the A/V corner; towards a malnourished ficus; or ...
Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German auto manufacturers’ Star Wars-themed commercial, which features dogs dressed up ...
It’s a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us use the Internet to research products or services before we ...
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike. And if you can create a series that keeps people coming back time and time again to watch the next segment, it’s even better. (Admit it—you haven’t missed even one “Will it Blend?” video.) But many small business owners ...
It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts. The true enthusiasts - those who are so ...
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.
So apart from the great content what has led to the success of Old Spice's marketing plan?
HTML5 is the future of video. Probably. Or if not HTML5, its successors. It seems that the whole web has rallied behind the desire to get rid of third-party plugins - especially closed plugins like Flash. And so every major new web browser now supports native video playback via a <video> tag. Given this climate, ...
One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising can take. Physical advertising, such as the type found on billboards, is still very much present in this day and age. However any business that restricts itself to this form ...
YouTube seems to have adopted Google’s talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what’s going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the Google side. Since I'm usually the one at the company ...
There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were bigger, as more brands harnessed the power of social video ...
November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But if you thought this month of brotherly love was all ...
Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In this final installment in the series, we look at some ...
Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are inherently more social (YouTube, Facebook, blogs, mobile) than commercial. This ...
Last week, in the first part of the ‘promote’ chapter of this series on how to run a successful online video contest, we talked about some of the ways you can utilize Paid Media to attract attention to your contest while still remaining on a budget. Today in the next section of the promote chapter, ...
