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brands and user generated content

User-Generated Video Content Is Drowning Out Brands: But There's Hope

User-generated video content, rather than branded, makes up a significant portion of the top videos uploaded to Facebook, YouTube and Vine. A lot of these fan videos reference brands, and not always in the best light. But there's hope for agencies and marketing teams if they can capitalize on the trend and gain back their share-of-voice.
youtube closed captions roi
4.4

How-to Calculate ROI from Adding Closed Captions to YouTube

Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.
how to tips professional green screen

How-to Set Up a Professional Green Screen: 7 Tips for Video Creators

Using green screen gives an incredibly professional finish to any video production, whatever the scale. But get it wrong, and it in can be a nightmare to put right in post-production. We have 7 really solid tips for video creators to get the best out of chroma key.
no fuss guide vlogging

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how easy no-fuss vlogging can be.
internet gets bigger what about video

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?
kinder surprise eggs earned media youtube

Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.
sharing video ads youtube to social networks

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?