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How-to Calculate ROI from Adding Closed Captions to YouTube

How to Calculate ROI from Adding Closed Captions to YouTube

Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.

How-to Set Up a Professional Green Screen: 7 Tips for Video Creators

How to Set Up a Professional Green Screen: 7 Tips for Video Creators

Using green screen gives an incredibly professional finish to any video production, whatever the scale. But get it wrong, and it in can be a nightmare to put right in post-production. We have 7 really solid tips for video creators to get the best out of chroma key.

The No Fuss Guide to Creating a Killer Vlog

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how easy no-fuss vlogging can be.

Facebook Vs. YouTube: Why It's Like Comparing Apples to Oranges

Facebook Vs. YouTube: Why Its Like Comparing Apples to Oranges

Facebook is being touted as the new destination site to upload a branded video if you want the views, and the engagement. But, is it fair to compare Facebook to YouTube when they are clearly very different models?

Working the Vertical: The Role of Logic and Emotion in Video Marketing

Working the Vertical: The Role of Logic and Emotion in Video Marketing

Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy.

Video Production Tips: The Basics of Lighting And Camera Angles

Video Production Tips: The Basics of Lighting And Camera Angles

Getting the basic lighting and camera angles right in video production is absolutely essential if you want to create quality content. We take you through the basics that everyone should know.

As The Internet Grows Bigger, What Do We Do About Video?

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?

Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

Heres 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.

Why Every Brand Needs to Create Haul Videos For The Holidays

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

BMW is the most popular make of automobile on YouTube, with 4.8 billion all-time global views. But 90% of those viewers watched fan created content rather than videos created by BMW for its own YouTube channels. Check out this infographic and study of the automotive industry on YouTube!

The Top 20 Most Shared Online Video Ads For November 2014

The Top 20 Most Shared Online Video Ads For November 2014

Penguins, ducks, WWI footballers, and LeBron James were among the stars of the top 20 most shared online video ads of November 2014. These ads were favorites with thousands of users across Facebook, Twitter, and the blogosphere.

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.