Grant Crowell: ReelSEO Author

Grant Crowell is a trusted content provider in the online marketing space. Grant's expertise includes social media and video optimization, video SEO, usability, how-to's and tips, legal issues, and ethics with online video.Support this author - CONTRIBUTE!

Recent Posts by Grant Crowell:

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

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We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their ...

The Rise of Social Video Advertising & Why You Should Care

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What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

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I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

Video Marketing Strategy: Matching Brands & Web Video Stars

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If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places ...

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

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When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a ...

Can I Make Up Stories About Celebrities in My Web Marketing Videos?

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What if your idea for a marketing video involved creating a fictional character, telling fictitious stories, about real people? Could you be opening yourself up to a lawsuit, even if the purpose is to be entertaining and humorous? We had one of our own followers ...

Legal Guide to Online Video : What Web Video Publishers Need to Know

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I interviewed David Michail, an attorney specializing in media, entertainment, and technology law. David talks with me about some of the important legal issues today for video marketers publishing on YouTube and online video in user-generated content, copyright, defamation, trademark, and otherwise objectionable material.

The 6-Step Social Video Exercise Plan for Marketing Executives

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In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online ...

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

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Last night I had the opportunity to personally meet with neo-evangelist pastor and social video marketer Rob Bell, the author of the New York Times bestseller book, "Love Wins." Learn from Rob himself on how his own upbringing, passion, and faith greatly shaped his own ...

Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW

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Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 ...

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

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Muskegon Community College appear to have put a lockdown on all campus events with any relation to their former student, Evan Emory, who today started his 60-day jail sentence for posting a video on YouTube. My efforts along with local residents to schedule an educational ...

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

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Social video marketing isn't only about creating entirely positive new experiences for customers. Sometimes it involves demonstrating responsibility when you make mistakes, and how you make amends. I feature some video apology examples of Domino's Pizza from both their national headquarters and a local franchisee ...

How to License Online Video & Protect your Ownership: Legal Video Tips

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In Part 2 of my 2-part interview with entertainment and media lawyer Gordon P. Firemark, he shares with us about how to get and give proper permissions and licensing for online videos, as well as how to have your attorney negotiate deals and draft contracts ...

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

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I interviewed Entertainment Lawyer Gordon Firemark, producer and host of Entertainment Law Update, and author of "The Podcast, Blog, and New Media Producer's Legal Survival Guide." In Part 1 of our 2-part Interview, Gordon shares with me some of the more important legal issues today ...

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

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How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A ...

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