Grant Crowell: ReelSEO Author

Grant Crowell is a trusted content provider in the online marketing space. Grant's expertise includes social media and video optimization, video SEO, usability, how-to's and tips, legal issues, and ethics with online video.

Recent Posts by Grant Crowell:

No-Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

No Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel ...

5 Social Video Marketing Tips with Socialnomics' Digital Leader: Erik Qualman

5 Social Video Marketing Tips with Socialnomics Digital Leader: Erik Qualman

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence".  I asked him about his take on "social" and "viral" video and asked him to give us some tips for ...

What Makes Them Click - 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own ...

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into ...

Parody Videos In Online Marketing – Fair Use Or Illegal?

Parody Videos In Online Marketing – Fair Use Or Illegal?

In our continued "Is That Legal" video series, I have entertainment law attorney and friend-of-ReelSEO, Gordon Firemark, answer a fan's question about making parody videos of professional wrestling for their own marketing activities. 

Rick Perry's Viral Video Disaster – What Politicians Do Wrong On YouTube

Rick Perrys Viral Video Disaster – What Politicians Do Wrong On YouTube

Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube "Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social ...

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story - Part 2 of 4

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story   Part 2 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

Screw Viral Videos! The Orabrush YouTube Marketing Story   Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

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