Grant Crowell: ReelSEO Author

Grant Crowell

Recent Posts by Grant Crowell:

Video Agencies' Marketing Tips for Small Businesses

Four online video production agencies for small businesses shared their perspectives and tips for small businesses  at the Search Engine Strategies conference on the panel, Using Video in Small Business Marketing, moderated by The Kelsey Group's Michael Boland.

Video Now Passing Search In Total Views

Online video views are now surpassing searches performed on the top 5 search engines, according to the most recent two months of stats released by comScore. In October 2008, 12.6 total billion searches were made – as compared to 13.5 billion videos viewed. "Video is ...

Online Video Given "Highest Focus" In 2009's Digital Marketing Campaigns, Says Survey

Yesterday the online video platform, PermissionTV, released its survey findings on online video initiatives for 2009. One standout finding: 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social ...

Will It Blend (for 50 Bucks)? The 'budget Myth' About A Popular Viral Video Campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative ...

Personalizing Video Analytics for Campaign Success - Interview With Omniture's CEO Josh James

We interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of "Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant ...

Optimizing Video Press Releases – The Greg Jarboe Interview

I recently interviewed Greg Jarboe, President and Co-Founder of the public relations and search optimization agency, SEO-PR, about his professional client work on optimizing video in press releases, including for news wire services. Greg is also speaking at SES Chicago 2008 on several sessions, includingTurning ...

Fighting IP Extremism With Online Video – The Lawrence Lessig Interview

Fighting IP Extremism With Online Video – The Lawrence Lessig Interview

We caught up with Professor Lawrence Lessig, founder of Stanford Law school's Center for Internet and Society, and the opening Keynote Speaker the Search Engine Strategies Chicago 2008 conference for "Remix: Making Art and Commerce Thrive in the Hybrid Economy”. We asked Professor Lessing if ...

Legal Considerations for Video Marketing – Interview With IP Attorney Mark Rosenberg

Mark Rosenberg intellectual property attorney and Search Engine Strategies Chicago conference speaker, shares with us the important legal issues that both companies and Video SEO professionals need to consider, especially before they even get started with making and promoting video content online.

IYP Video SEO With YouTube – The Yellowbook Interview

Early last month, The Internet yellow pages company Yellowbook announced the launch of a new YouTube channel, exclusively for their customers with video ads produced by Yellowbook, with optimization of those video pages for YouTube and Google search results. Today we interviewed Patrick Marshall, Chief ...

Public Domain Video Footage for Online Video Marketing

If you're looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its ...

Video Analytics Essentials In A Web 2.0 World

As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web 'page view' analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a ...

Video Search "buzz" for Presidential Candidates' Names Closely Matches Vote Results

Many data surveys were publicized during the 2008 election comparing the online popularity of candidates in the social media space, including for video content. But does online buzz match really match up with offline conversions, in this case - voting patterns for presidential candidates? When ...

Pre-Roll Video Ads – The Future of Online Advertising?

"The pre-roll" - the video advertisement which begins the user's experience with desired video content – has seen some major improvements in ad platform technology, along with convergence of user acceptance and marketers learning how to be much more user-friendly with video advertising. MediaPost's Video Insider's ...

Pop Culture Nostalgia, Politics, and Online Video Marketing

Pop Culture Nostalgia, Politics, and Online Video Marketing

Two notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60's to the 80's, have shown some excellent of what makes reprising pop culture icons' roles a viral success with online video marketing. ReelSEO's Grant Crowell and Bob ...

"Advergaming" In The Presidential Race - The Emerging Video SEO Opportunity

For nearly the entire length of the Presidential campaign  neither candidate was doing any notable online video marketing tactics outside of their own YouTube channel. That changed in the past couple of weeks, when "virtual billboards" for Barak Obama starting appearing in popular Xbox 360 games ...