Grant Crowell: ReelSEO Author

Grant Crowell

Recent Posts by Grant Crowell:

5 Tips for Successful and Professional Online Video Projects

5 Tips for Successful and Professional Online Video Projects

Are you looking for any easy way to explain how to do professional (i.e., business-quality) online video to newcomers? I recommend sharing these 5 steps in the following order: Plan, practice, publish, promote and perform. In this post, I will explain how each of these 5 ...

Online Video In Affiliate Marketing – The Vast, Untapped Domain?

To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate ...

YouTube and Video Optimization: SES Chicago Preview

ReelSEO's Grant Crowell interviews Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day," speaking on YouTube and video optimization at the Search Engine Strategies Chicago.

Google's In-Stream Video Advertising Predictions

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be "huge" in 2010, thanks to growing adoption by media sales agencies of Internet ...

Predictions With Local Online Video Marketing - Interview With Topix

Predictions With Local Online Video Marketing   Interview With Topix

I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses. The following interview took place at the Chicago Interactive Marketing Association's 7th Semiannual Interactive Marketing ...

Sorenson Squeeze 6 – Total Video Workflow Solution?

ReelSEO's Grant Crowell interviews Sorenson Media's CEO and President Peter Csathy, on the launch of their Squeeze 6 software, and why they're billing this update as the “first total video workflow solution" for businesses. (Listen to Grant's podcast with a review of the software.)

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association's (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

Screenflow 2.0 Improves Video Editing Features for Screencasting

Grant Crowell's podcast interview with Telestream's VP of Marketing Barbara Dehart on the new release of Screenflow 2.0 – the screen capturing software used for creating, editing and publishing as video file – on how the new version's enhancements will provide users with even better “business-quality video” than before.

“Fair Use” Legal Update – What Online Video Professionals Should Know

ReelSEO's Grant Crowell interviews intellectual property and new media attorney David Adler about recent developments with the popular case today involving the battle between fair use and copyright protection, and what it can teach online video marketing professionals about detecting and preventing clear-cut copyright violations in web video.

Video Drives Search – Magical Convergence for Brand Marketers

I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don't expect someone the head of an major research and analytics firm ...

Video Delivery Network – Sorenson 360 (Part 2)

A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360.  In part 1 of my interview, I asked Eric about what their company believes are the essentials for ...

Online Video and Brand Guideline Challenges and Tips

From my experience with clients I work with on video projects, knowing about a company's brand guidelines, or "brand standards," is becoming of increasing importance, "after the fact." Meaning, not only do video marketers often fail to be aware of them and even ask for ...

Video Platforms - Interview With Sorenson 360 (Part 1)

I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).

Right of Publicity With Online Video – Questions Answered!

Recently we've had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner's consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!

Monitoring Video Listings for Business – The Search Monitor

Monitoring Video Listings for Business – The Search Monitor

I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company's Competitor and Trademark Monitoring tools, which her company announced to have the ability to monitor and segment actual video results across organic search listings, multiple ...