I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common ...
Grant Crowell: ReelSEO Author
Recent Posts by Grant Crowell:
Do you know of a business that is experiencing “fear of video” syndrome? Do they need help overcoming it? Grant Crowell interviews the Director of Stanford's Persuasive Technology Lab, Dr. BJ Fogg, about why many businesses and marketing professional today are still fearful about getting involved with online video, and the ways he's teaching companies to overcome those fears with exercises and workshops in “persuasive technology.” Learn how academic psychology may be one of the answers for companies to overcome their fears with doing video.
I interviewed Israel (Izzy) Hyman – a professional online video producer, web video production trainer, video podcast show host, and ReelSEO guest contributor. Izzy shared with me his passion for "the motion image" and how he got started doing web video production. He also offered up ...
Grant Crowell interviews Pete Blackshaw, author of the book about consumer-generated media titled, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. We discuss how online video is one of the most persuasive forms of consumer generated media today, and where he sees are the “obvious opportunities” for businesses to take advantage of consumer generated media with their own video marketing strategies.
Would you want to feature a video as part of your own LinkedIn profile? In today's post, I go over some competitive advantages to doing so, along with a video tutorial and step-by-step instructions on how to embed a video inside your own LinkedIn profile ...
We asked 2 respected cyber-attorneys what they would recommend for video content creators in terms of protecting their own copyrighted assets on YouTube, and what guidelines other users can follow in using "fair-use" rights content. Know your rights and responsibilities.
In this tough job market, we've seen people use YouTube for attempting to land a job. But have you ever heard of a video done to land a leading acting part in a popular movie by a major, critically-acclaimed director? Learn how one acting couple ...
Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.
Grant Crowell interviews Bismarck Lepe, co-founder and President of Products for one of today's leading online video platforms, Ooyala, about how to work with your online video platform provider for doing “social video marketing,” and discuss how “social needs to be a standard part of everybody's targeting for delivering a message to consumers” today.
Grant Crowell presents on how to optimize video on your own website to perform better in Google and other search engine results pages than what YouTube and other video sharing sites can provide you with.
ReelSEO's Grant Crowell I interviewed a spokesperson from Amazon.com's new online business, Amazon Studios to learn about the program's new business model for discovering and paying new filmmaking talent with an eye on making big motion pictures. But do they plan to expand beyond feature length-films, and offer these same business opportunities and incentives to web-based video producers as well?
We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.
ReelSEO's Grant Crowell interviews Mari Smith, social media thought leader and co-author of "Facebook Marketing on an Hour a Day," where she talks about why she considers Facebook is crucial for business, how video is an integral part of social media, and tips how she does her own social video marketing.
ReelSEO's Grant Crowell kicks off his month-long Facebook Video Marketing Series with coverage of social media expert Brian Solis' take on how video marketing on Facebook is an essential part of what he calls a “socialized business strategy,” featuring actual business case studies of video marketing on Facebook we can all learn from.
With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.