Grant Crowell is a regular contributor for ReelSEO and a professional consultant and developer in the online marketing space. Grant’s regular coverage for ReelSEO includes video in SEO (VSEO), social media optimization (SMO), how-to’s and tips, and legal issues for online video. Feel free to contact Grant here.
Today the main sponsor of the Stop Online Piracy Act (SOPA) bill announced it is being shelved. The bill had triggered fierce nationwide protests, website blackouts, and the pullback of Congressional support. Here’s a video series just from the past couple days of some of the most entertaining and informative videos on SOPA that are ...
I interviewed Senior Counsel for Vimeo, Michael Cheah, who shares his thoughts about why The Stop Online Piracy Act (SOPA). Vimeo is running messages on January 18th (today) highlighting the issue and will invite users to tell Congress to reject SOPA.
I interviewed the founder of the Blip.TV, Charles Hope, who shares his thoughts about why The Stop Online Piracy Act (SOPA) is extremely bad for online video platforms and their users, and explains what's really needed is not new laws, but better business innovation.
I interview entertainment and new media attorney Gordon Firemark for a guide on two controversial bills in Congress and the top online video crisis of 2012 – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA), which are threating to censor our free expression and remove our ability to do business with ...
In Part 2 of my interview (PART 1 HERE) with Jason Falls co-author of “No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what’s good about social media today, what’s BS, and what needs to change for doing truly “social” business.
Are you at all confused by the term "Social Video?" It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel trend? For some debate on that, I interviewed social media ...
I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence". I asked him about his take on "social" and "viral" video and asked him to give us some tips for how businesses should think about and do--better social video marketing. ...
I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business.
I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into genuine social enterprises, what’s holding them back, and what it ...
In our continued "Is That Legal" video series, I have entertainment law attorney and friend-of-ReelSEO, Gordon Firemark, answer a fan's question about making parody videos of professional wrestling for their own marketing activities.
Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube “Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social feedback on their YouTube channel – Making for yet another ...
In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production plans. (You can read Part 1, Part 2 and Part ...
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company’s spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others who are considering being a web spokesperson or web personality ...
I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social ...
