188.5 Million Americans watched 46 Billion content videos in August 2013 and AOL was a major player in that field, with 55% more viewers than they had in August 2012. We find out why they have become so successful.
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he’s turned his attention to another unlikely product and it looks like his magic touch is already working as ‘Girls Don’t Poop’ goes viral.
It’s been a while since we’ve seen a video go super viral, Psy style, but ‘The Fox’ by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It’s had 8.8 million views in just a week with over 1.3 million social shares so far.
You’ve probably never heard of William Arthur Ward, one of America’s most quoted writers of inspirational maxims. That’s because he wrote for magazines like Reader’s Digest and newspapers like the Fort Worth Star-Telegram a couple generations before YouTube was launched. But, Ward wrote something that …
Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it’s going to take awhile to figure out the “clear winner” of the three.
A look at football, the English way, and football the American way….and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.
With all the layoffs and the closures, will newspapers exist in 20 years? And if not, how will journalists make the transition to the web…with video? They’ll need to find a way if the stories of newspapers’ certain demise are true.
Some statistics you can take with you during the month of August, while you’re laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?
Some notes on Revision3′s live recording of downLOADED at the ReelSEO Video Marketing Summit, and who’s “winning” in the social media race between YouTube, Vine, and Instagram. The answer is: whatever floats your boat, of course.
There’s a myth that you can’t have a successful video if it’s over 15 minutes in length (and some would say the bar is much lower). But long-form videos have a place, and can be hugely successful. They’re no different from short-form videos if they’re entertaining and compelling.