Food brands are embracing online video as never before. Cornetto, Oreo and Chipotle are using YouTube, Vine and Instagram video in an innovative and creative way and are reaping the social sharing rewards.
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
Monty Python are undergoing something of a revival, with their first live show in 30 years selling out in just 44 seconds. But did you know that the launch of their YouTube channel not only increased DVD sales by 23,000% but has attracted 75 million views and counting.
We’ve already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.
YouTube, Instagram and Vine are the front runners in the mobile app race by a country mile. But, video content producers and marketers need to utilise all three to ensure they engage their audience in different ways.
Polaris, the gaming division of Maker Studios, is a celebration of gaming and geek culture, featuring editorial coverage on the stories that matter to its audience. They’ve just signed four big names that bring over 13 million subscribers and 150 million views per month.
Videos that are created especially for inclusion with press releases can be extremely effective when it comes to reader engagement. Our case study shows how one such news release attracted 55.4% more views because of the accompanying video.
YouTube advise that creating “unique, compelling, and entertaining or informative” content should be the video creator’s top priority – but they don’t actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?
For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.
AOL and ESPN have signed a pretty significant deal to distribute ESPN sports related video content across major AOL sites like The Huffington Post, The Boston Globe and of course, AOL itself. The agreement strengthens AOL’s collection of high-quality online video content and significantly boosts its sports-related offering.
If you’re serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.