Greg Jarboe

squarespace online video

Squarespace Unveils $40 Million Online Marketing Campaign‏

Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.
beyond-reviews-zefr-ebook

12 Types of Product Videos Influence Customers on YouTube [Research]

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.
mentos and coke youtube

Throwback Thursday: When Mentos and Diet Coke Went Viral

For Throwback Thursday we take a look at Eepybird, who combined Diet Coke and Mentos and created the first earned-media viral video. And by viral, we mean VIRAL, over YouTube, Revver, Vimeo, Google Video (pre-YouTube) and on TV. Ahhhh, the memories.
youtube susan wojcicki

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Susan Wojcicki will face several strategic challenges as the head of YouTube. She'll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.
contact youtube

Can New CEO Susan Wojcicki Fix YouTube's Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.
marketing teams

Managing Your Digital Marketing Team: How To Avoid Getting it Wrong

ReelSEO already dedicates a huge number of resources to teach best practices to internet marketers and video content producers. But what about the managers and directors of those teams? We take a look at some of the best practices managers need to know.
video metrics

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
super bowl 2014 coca cola pepsi

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
Volkswagen-DVader-63875

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
PEBU_Skiing_4_CMYK

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.
2014 International CES Eureka Park

Wearables, 4K and Original Content: New Video Technology at CES 2014

Industry techfest CES 2014 kicks off in Las Vegas this week and we bring you a selection of some of the big themes of the show, from the latest in wearables to the launch of cheaper 4K TVs. It's a taste of the latest technology and innovation in online video for video producers and consumers alike.
best online video posts 2013

42 Of The Most Important Online Video Posts Of 2013

2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we've covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.