comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
AOL is the top Video Ad property in the U.S., serving 4.3 billion video ads in December 2013 to 55.6% of online Americans. It's also the #3 Video Content property after Google and Facebook, so does that make it YouTube's only serious rival?
According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.
Industry techfest CES 2014 kicks off in Las Vegas this week and we bring you a selection of some of the big themes of the show, from the latest in wearables to the launch of cheaper 4K TVs. It's a taste of the latest technology and innovation in online video for video producers and consumers alike.
The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S. video advertising spend in 2014. But will the purchase of video ad units exceed even the most optimistic forecasts? We think so.
We bring you more annual predictions about online video marketing for 2014 in the form of grievances, presents, gifts, and Christmas boxes. Happy Festivus, Christmas and Kwanzaa to all the readers of ReelSEO.com. Have a great holiday season!
2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we've covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.
Food brands are embracing online video as never before. Cornetto, Oreo and Chipotle are using YouTube, Vine and Instagram video in an innovative and creative way and are reaping the social sharing rewards.
Monty Python are undergoing something of a revival, with their first live show in 30 years selling out in just 44 seconds. But did you know that the launch of their YouTube channel not only increased DVD sales by 23,000% but has attracted 75 million views and counting.
We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.
YouTube, Instagram and Vine are the front runners in the mobile app race by a country mile. But, video content producers and marketers need to utilise all three to ensure they engage their audience in different ways.
Polaris, the gaming division of Maker Studios, is a celebration of gaming and geek culture, featuring editorial coverage on the stories that matter to its audience. They've just signed four big names that bring over 13 million subscribers and 150 million views per month.