Greg Jarboe

Unruly 1

Social Video Lessons Every Marketer Should Learn from the World Cup

The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
video snippets

Why are Google Showing Far Fewer Video Snippets in Search Results?

Are video snippets going the way of authorship thumbnails - i.e. disappearing from Universal Search results altogether? ReelSEO's Greg Jarboe takes a look at the possible changes in the Google algorithm over the past few days that have led to a significant dip in the visibility of video snippets.
Lions and tigers and bears oh my

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.
The Future Starts Here

AOL Video Gets Two Emmy Nominations for Original Content

The Emmy Awards are embracing and acknowledging original online content, and AOL Video is being rewarded for two of its shows, 'The Future Starts Here', and 'Park Bench with Steve Buscemi' with two nominations for the 2014 Emmys.
youtube bigger facebook us social

YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that's right - the largest social media site. So, isn't it time we stopped treating video sharing sites as if they are social outcasts?
youtube help

How YouTube's Free Help Channel Can Improve Your Video Marketing

In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, YouTube has its own excellent channel where you will find all sorts of tutorials, troubleshooting, and tips from the YouTube Help team. We take a look at some of the topics it covers.
tea viral videos

Celebrate Independence Day with a Video Break and a Tea Party

The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous - but hidden - internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)
YouTube_MarketingCampaign

Did YouTube's Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?
instagram-youtube-vine

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. The site confirms that 200 million active Instagram users have shared 20 billion photos, but they’re strangely silent about the number of videos shared in the last year. Is it because Instavids are getting less shares than Vines or YouTube videos?