Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
Last year's Video Marketing Summit was a tremendous success and as a result of the overwhelming demand from the attendees we're meeting again this year to take our commitment to video marketing even further. The “Call for Speakers” is now open for the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.
It's 'Small Business Week' so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.
Don’t use the same keyword research for the world’s second largest search engine (YouTube) that you’ve already conducted for the first (Google). It’s like they’re two different nations with two different languages, cultures, seasons, and folk heroes.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.
The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.
The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.
A new report states that an incredible 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television, and suggesting that TV viewers are increasingly using these platforms to interact with other fans and engage in a show.
There's a new video app on the market for the iPad which makes it very easy to create interactive video experiences by synchronizing presentation slides with live web pages, streaming social media and interactive surveys. We take a look at its features.
Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there's a new product on the market that can help.
Searches for “how-to” tax videos on YouTube have risen sharply over the past three years - up 254% since 2011. This is a huge opportunity for brands to chime in with helpful answers through video content, driving consideration and brand love.
Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year?