Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

YouTube Brand Marketing: Video Ads are the New Focus Group

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

Digital Transformation: What Has it Got to Do With Online Video?

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable Hangout

Super hero Video Marketing: Join Spider Man for Google+ Shoppable Hangout

The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.

90% of TV Viewers Are Visiting YouTube and Google Search [Report]

90% of TV Viewers Are Visiting YouTube and Google Search [Report]

A new report states that an incredible 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television, and suggesting that TV viewers are increasingly using these platforms to interact with other fans and engage in a show.

New iPad App Radically Simplifies Business Video Creation

New iPad App Radically Simplifies Business Video Creation

There's a new video app on the market for the iPad which makes it very easy to create interactive video experiences by synchronizing presentation slides with live web pages, streaming social media and interactive surveys. We take a look at its features.

Animoto Helps Small Businesses Harness the Power of Video

Animoto Helps Small Businesses Harness the Power of Video

Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there's a new product on the market that can help.

More People Are Turning to YouTube for Tax Advice Than Ever

More People Are Turning to YouTube for Tax Advice Than Ever

Searches for “how-to” tax videos on YouTube have risen sharply over the past three years - up 254% since 2011. This is a huge opportunity for brands to chime in with helpful answers through video content, driving consideration and brand love.

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008-2013

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008 2013

Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year?

Learning Lessons from Alex Kornfeind’s Panoramic Selfie on Vine

Learning Lessons from Alex Kornfeind’s Panoramic Selfie on Vine

On March 23, 2014, I learned some important lessons from Alex Kornfeind about a new genre of Vine’s 6-second-long looping videos: the Panoramic Selfie. The first time I saw this innovation in short-form video content was – appropriately – in the lobby of the Panoramic ...

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

Guinness and the Art of Social Video: We’re all a Bit Irish on St. Patrick’s Day

Guinness and the Art of Social Video: We’re all a Bit Irish on St. Patrick’s Day

As it's the 17th of March, and we’re all a bit Irish on St. Patrick’s Day, let's raise a glass of Guinness and watch ten of their very best social videos. The ten we've chosen have a remarkable knack for telling stirring tales of inspiration, dedication, ingenuity, and effort.

The Most Shared Video Ads of the 2014 Sochi Olympics

The Most Shared Video Ads of the 2014 Sochi Olympics

As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.

Squarespace Unveils $40 Million Online Marketing Campaign‏

Squarespace Unveils $40 Million Online Marketing Campaign‏

Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.