Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day", a contributor to Guy Kawasaki’s "Enchantment: The Art of Changing Hearts, Minds, and Actions", and is profiled in Michael Miller’s "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus."  Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive.  He is also a correspondent for SearhEngineWatch.com as well as SESConferenceExpo’s and SearchEngineWatch’s channels on YouTube. He is also a frequent speaker at the SES Conference & Expo event series.

Recent Posts by Greg Jarboe:

Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie

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Chicago is the third largest media market in the U.S.  “Chi-town” has also been the setting for many popular television shows, including: According to Jim, The Bob Newhart Show, Chicago Hope, ER, and Married with Children. In addition, many motion pictures have been filmed in ...

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

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On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video ...

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

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Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.  YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube's Entertainment & ...

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

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Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.  Skeffington, who has mastered old-style ward ...

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

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With today’s busy lifestyles, people often need a getaway. A popular option is to flock to the Bahamas, where Nassau Paradise Island is one of the most restful island destinations. Just a few air hours away from most major US metropolitan markets, the sugary beaches ...

Setting the Pace In Next Gen YouTube Marketing

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Mark Robertson, the Founder of ReelSEO, and I will be speaking about "Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about "Next Gen YouTube Marketing” at SES Chicago on Nov. 16, 2011. And we spoke about "Next Gen ...

Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart

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I'm in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I'll be speaking on Thursday, 23 February, about "Developing a Video Optimisation and Marketing Campaign.” No, that's not a typo. On ...

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

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Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

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According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

Wall Street Journal Launches ‘Off Duty’ YouTube Channel

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The Wall Street Journal announced it will launch a YouTube channel today that features "soft news" instead of "hard news.”  The channel will showcase "Off Duty," a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall ...

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

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Alexei Oreskovic of Reuters reports that "roughly 60 hours of video is now uploaded to YouTube every minute.”  The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one ...

SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend

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Mark Robertson, the Founder of ReelSEO, and I will be speaking in the "Next Gen YouTube Marketing" session at SES New York, which will be held at the Hilton New York during March 19-23, 2012.  Since you can read what we have to say on ...

Coca Cola's Secret Branded Content Formula Revealed: Liquid Content

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A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.  Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it "liquid content.” But, before you go any further, I feel that I should issue a ...

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

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On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Republican Presidential Candidates Face Invisible Caucus On YouTube, Too

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With the Iowa caucuses taking place on Jan. 3, 2012, and the New Hampshire primary being held a week later on Jan. 10, 2012, the Republican presidential candidates can be excused for not focusing on another contest that helped Barack Obama win the presidency of ...

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