Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

Grill the Video Gurus at The 2014 Reel Video Summit

Grill the Video Gurus at The 2014 Reel Video Summit

“Grill the Gurus” is a fantastic opportunity for attendees to the 2014 Reel Video Summit to learn, network, and share information with their peers and industry professionals. You can pick the very Guru you want to meet, or even suggest an expert if you have a particular query just for them!

YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

Three Key Reasons to Attend 2014 Reel Video Summit

Three Key Reasons to Attend 2014 Reel Video Summit

If you are a video marketer, advertiser or producer, you should attend the 2014 Reel Video Summit for three key reasons: To keep up-to-date with industry trends, see new products and services, and maintain and build relationships. And, if you’re going to attend, then you might as well save up to $500 and register by Monday, May 25, 2014, right? See ya there!

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.

Call for Speakers Now Open for 2014 Reel Video Summit‏

Call for Speakers Now Open for 2014 Reel Video Summit‏

Last year’s Video Marketing Summit was a tremendous success and as a result of the overwhelming demand from the attendees we’re meeting again this year to take our commitment to video marketing even further. The “Call for Speakers” is now open for the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.

Small Business Week: Using Video to Boost Sales and Marketing

Small Business Week: Using Video to Boost Sales and Marketing

It’s ‘Small Business Week’ so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.

Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

2014 Digital NewFronts: Firsthand Report From the Frontline

2014 Digital NewFronts: Firsthand Report From the Frontline

What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.

YouTube Keyword Research vs Google Keyword Research: There’s a Difference!

YouTube Keyword Research vs Google Keyword Research: Theres a Difference!

Don’t use the same keyword research for the world’s second largest search engine (YouTube) that you’ve already conducted for the first (Google). It’s like they’re two different nations with two different languages, cultures, seasons, and folk heroes.

YouTube Brand Marketing: Video Ads are the New Focus Group

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

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