Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day", a contributor to Guy Kawasaki’s "Enchantment: The Art of Changing Hearts, Minds, and Actions", and is profiled in Michael Miller’s "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus." Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive. He is also a correspondent for SearhEngineWatch.com as well as SESConferenceExpo’s and SearchEngineWatch’s channels on YouTube. He is also a frequent speaker at the SES Conference & Expo event series.
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Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers ...
Tomorrow, KnowledgeVision Systems, a venture-backed company based in Lincoln, MA, will be announcing the capability to enhance any YouTube video with advanced interactive features, including synchronized presentation slides, clickable reference links, navigation, searchable transcripts, and social media widgets. This will enable KnowledgeVision subscribers to turn ...
Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according ...
Since 1945, Berklee College of Music has fostered the careers of a constellation of superstars—among them, pianist and singer Diana Krall, Grammy Award-winning jazz artist Esperanza Spalding, musician and producer Quincy Jones and even YouTube sensations Amy Heidemann and Nick Noonan of Karmin. But Berklee, ...
ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such ...
Pac-12 Enterprises, the new content and media company of the Pac-12 Conference, and Ooyala, a venture-backed company that provides online video technology products and services, are working together to develop and deploy the Pac-12 Digital Network, the first sports entertainment network built from the ground ...
You can’t run for dogcatcher these days without a YouTube campaign. And whether they are Democrats or Republicans, candidates running for office in 2012 can learn some video marketing lessons from San Francisco Mayor Ed Lee. When interim San Francisco mayor Lee announced he was ...
Last week, I spoke about making a big splash with superior YouTube marketing strategies at the Zenith Social Media Marketing Conference in Duluth, Minnesota. The conference was organized by the aimClear online marketing agency and the Duluth Area Chamber of Commerce. Situated at the westernmost ...
Last week, Google introduced the Knowledge Graph. According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...
A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm. Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal ...
We’ve cracked the code. We’ve been studying Ray William Johnson, "an alcoholic garden gnome with a taste for comic books and hip-hop music," and have discovered his secret formula for success. Who is "we"? I’m not using the royal "we". Queen Victoria may have said, ...
Six months ago, Robert Kyncl, YouTube's Global Head of Content Partnerships, announced that "even more talented creators and original entertainment will soon join YouTube's existing channel lineup." And two weeks from now, a panel of TV critics, YouTube producers and other experts will "take a ...
This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.” In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. ...
Andy Stack, a YouTube product manager, today announced on The Official YouTube Partners & Creators Blog that YouTube has teamed up with Kickstarter and IndieGoGo to enable users to link directly to project pages on these platforms through annotations. Kickstarter is a crowd funding website for ...
What's Google's YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices. The company also has a network of 182 Official Google Blogs that cover topics ...
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