Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day", a contributor to Guy Kawasaki’s "Enchantment: The Art of Changing Hearts, Minds, and Actions", and is profiled in Michael Miller’s "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus." Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive. He is also a correspondent for SearhEngineWatch.com as well as SESConferenceExpo’s and SearchEngineWatch’s channels on YouTube. He is also a frequent speaker at the SES Conference & Expo event series.
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According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, ...
The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony ...
I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were ...
Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to ...
F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong. At least 11 internet marketers and video content producers have been able to produce successful second acts. And some of them have produced successful third and four acts. Who ...
David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on ...
I’m very confident that Internet marketers and video content producers can use YouTube to make 2012 presidential election predictions. And, by that, I mean you can use YouTube to make accurate 2012 presidential election predictions. How is this even remotely possible? According to RealClearPolitics, Mitt ...
Yes, the contest to win the World Series starts on Wednesday. And, yes, the struggle for the White House looks like it will be won or lost in 10 battleground states. But the competition that online video marketers are watching like a hawk is the ...
A year ago, Robert Kyncl, YouTube’s Vice President and Global Head of Content, announced that nearly 100 new original content channels were coming to YouTube. A week ago, Kyncl provided an update on their original channel initiative stating on the YouTube Blog, “When we look at the ...
Run, don’t walk, to your favorite bookstore and buy First Cameraman: Documenting the Obama Presidency in Real Time. Or, if there aren’t any bookstores left within running distance, then bike over to your local library and check out this new hardcover book by Arun Chaudhary. ...
Political junkies – and even some undecided voters – will tune in to watch Wednesday night’s first general election debate between President Barack Obama and former Massachusetts governor Mitt Romney. As Chris Cillizza wrote yesterday in The Washington Post, “Think of it like the Super ...
About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...
The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...
Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...
Americans, Canadians, South Africans and Australians call it soccer, Spaniards and Latin Americans call it fútbol, but the rest of the world calls it football. But, whatever it’s called, the game is played by over 250 million players in over 200 countries, making it the ...
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