GoPro may be one of the biggest YouTube success stories ever. In 2011, the company generated revenue of $234.2 million, by 2013, the figure was $985.7 million. In 2013, their customers uploaded approximately 2.8 years worth of video featuring ‘GoPro’ in the title to YouTube, and GoPro focused video content generated 1 billion views last year.
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
The list of speakers for the 2014 Reel Video Summit just keeps getting bigger, and we are delighted to announce that Buzzfeed, OgilvyOne, and Tubular Labs will be joining us at the July 24th-25th event in San Francisco. #ReelSummit is going to be THE must-attend event for marketers, storytellers, brands and retailers who are serious about online video.
Can’t attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.
YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google’s video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.
“Grill the Gurus” is a fantastic opportunity for attendees to the 2014 Reel Video Summit to learn, network, and share information with their peers and industry professionals. You can pick the very Guru you want to meet, or even suggest an expert if you have a particular query just for them!
We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.
If you are a video marketer, advertiser or producer, you should attend the 2014 Reel Video Summit for three key reasons: To keep up-to-date with industry trends, see new products and services, and maintain and build relationships. And, if you’re going to attend, then you might as well save up to $500 and register by Monday, May 25, 2014, right? See ya there!
Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
Last year’s Video Marketing Summit was a tremendous success and as a result of the overwhelming demand from the attendees we’re meeting again this year to take our commitment to video marketing even further. The “Call for Speakers” is now open for the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.
It’s ‘Small Business Week’ so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.