Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.
For Throwback Thursday we take a look at Eepybird, who combined Diet Coke and Mentos and created the first earned-media viral video. And by viral, we mean VIRAL, over YouTube, Revver, Vimeo, Google Video (pre-YouTube) and on TV. Ahhhh, the memories.
Susan Wojcicki will face several strategic challenges as the head of YouTube. She'll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.
Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.
ReelSEO already dedicates a huge number of resources to teach best practices to internet marketers and video content producers. But what about the managers and directors of those teams? We take a look at some of the best practices managers need to know.
comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
AOL is the top Video Ad property in the U.S., serving 4.3 billion video ads in December 2013 to 55.6% of online Americans. It's also the #3 Video Content property after Google and Facebook, so does that make it YouTube's only serious rival?
According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.