Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided …

Which Brand will Create the Top Super Bowl Ad of 2013?

Which Brand will Create the Top Super Bowl Ad of 2013?

Is it too soon to begin thinking about which brand will create the top Super Bowl ad of 2013? Heck, Super Bowl XLVII won’t be played until Sunday, Feb. 3. Well, we already know only eight teams still have a shot at winning in New …

Will the News Wars Move to Online Video in 2013?

Will the News Wars Move to Online Video in 2013?

I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond …

Significant Changes in Video Marketing Aren’t the End of the World

Significant Changes in Video Marketing Aren’t the End of the World

If you look back at the world of video marketing over the past year, you can see that a lot has changed. But change doesn’t mean it’s the end of the world as we knew it. Consider this: The sun rose and set on Dec. …

The Best (and Worst) of the Top 10 YouTube Channels of 2012

The Best (and Worst) of the Top 10 YouTube Channels of 2012

We’ve all read about the “channel-ization” of YouTube. If you’re a YouTube Partner who is interested in building a successful channel, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for …

Google Beats Nike to Become Most Shared Social Video Brand of 2012

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, …

‘KONY 2012′ Overtakes Major Brands with Most-Viral Social Video of 2012

KONY 2012 Overtakes Major Brands with Most Viral Social Video of 2012

The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony …

Even Hulu and Comedy Central Have a YouTube Channel: Here’s Why

Even Hulu and Comedy Central Have a YouTube Channel: Heres Why

I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were …

Unruly’s Dynamic Creative Optimization Boosts Nissan’s Social Video Ad Engagement 83%

Unrulys Dynamic Creative Optimization Boosts Nissans Social Video Ad Engagement 83%

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to …

The #1 Social Video Trigger to Rule Them All is the On-Demand Video Consumer, Generation V

The #1 Social Video Trigger to Rule Them All is the On Demand Video Consumer, Generation V

F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong. At least 11 internet marketers and video content producers have been able to produce successful second acts. And some of them have produced successful third and four acts. Who …

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