Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

Coca Cola's Secret Branded Content Formula Revealed: Liquid Content

Coca Colas Secret Branded Content Formula Revealed: Liquid Content

A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.  Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it "liquid content.” But, before you go any further, I feel that I should issue a ...

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Republican Presidential Candidates Face Invisible Caucus On YouTube, Too

Republican Presidential Candidates Face Invisible Caucus On YouTube, Too

With the Iowa caucuses taking place on Jan. 3, 2012, and the New Hampshire primary being held a week later on Jan. 10, 2012, the Republican presidential candidates can be excused for not focusing on another contest that helped Barack Obama win the presidency of ...

10 Most Watched Video Ads On YouTube For 2011

10 Most Watched Video Ads On YouTube For 2011

This morning (at the ungodly hour of 3:01 a.m. ET), the YouTube team announced its list of the 10 most-watched video ads of 2011. I know, I know.  Some kids can't wait until daybreak to find out what Santa has left them under the Christmas tree. ...

TumTiki Launches TikiGuide’s Video Countdown To Christmas

TumTiki Launches TikiGuide’s Video Countdown To Christmas

Last month, Chris Atkinson reported that Frontier Communications (NYSE: FTR), one of the nation's largest providers of telecommunications services, was creating TumTiki.  I was getting ready for SES Chicago, so I didn't get a chance to check out the largest online library of premium TV ...

Rokenbok Toy Company Using YouTube To Transform Into Online Business

Rokenbok Toy Company Using YouTube To Transform Into Online Business

The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains.  And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to ...

YouTube Trends: Past Performance Is Not Indicative Of Future Results

YouTube Trends: Past Performance Is Not Indicative Of Future Results

Last week, I wrote, "It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011.” I added, ...

YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees

YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees

It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011. If what's past is prologue, then ...

'My Business Story' Winners Featured in YouTube Homepage Ad For ‘Small Business Saturday’

My Business Story Winners Featured in YouTube Homepage Ad For ‘Small Business Saturday’

If you go to the YouTube homepage today, you will see the winners of the "My Business Story" contest that was announced by Google and American Express back on Oct. 25, 2011.  The 32 small businesses featured in today's YouTube homepage ad will be seen ...

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Do you suppose we'll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?  We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in ...

Three Key Reasons Why YouTube Has Changed Politics Utterly

Three Key Reasons Why YouTube Has Changed Politics Utterly

YouTube has changed politics utterly and irretrievably in the United States. There are many reasons for this, but a few are a bit more responsible than the others. Let's take a look at three key reasons why the political game in America has been forever ...

The YouTube & Disney Interactive Partnership: Has Disney Learned From Past Mistakes?

The YouTube & Disney Interactive Partnership: Has Disney Learned From Past Mistakes?

At 7:00 a.m. Eastern Time yesterday morning, Disney Interactive and YouTube issued a press release with the headline, "YouTube and Disney Interactive Team to Create Family-Friendly Video Destinations.” But, eight hours earlier, Brookes Barnes of The New York Times had written a story with the ...

Did Latest Google Panda Update Really Improve YouTube Ranking?

Did Latest Google Panda Update Really Improve YouTube Ranking?

According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5.  Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at ...

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called "Ads Worth Spreading.” Last year's winners included "The Girl Effect: The ...

Google & American Express Encourage Small Businesses Video with ‘My Business Story’

Google & American Express Encourage Small Businesses Video with ‘My Business Story’

Google and American Express have join forces to launch a new program called, "My Business Story".  It encourages small businesses to tell their stories through video before the second annual "Small Business Saturday," which is November 26, 2011.  Small Business Saturday is a day set aside ...