Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

Handicapping and Reviewing YouTube’s New Content Channels

Handicapping and Reviewing YouTube’s New Content Channels

Six months ago, Robert Kyncl, YouTube's Global Head of Content Partnerships, announced that "even more talented creators and original entertainment will soon join YouTube's existing channel lineup." And two weeks from now, a panel of TV critics, YouTube producers and other experts will "take a ...

YouTube Sends Envoys, Plays and Money to Push Video Advertising

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. ...

YouTube Let's Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGo

YouTube Lets Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGo

Andy Stack, a YouTube product manager, today announced on The Official YouTube Partners & Creators Blog that YouTube has teamed up with Kickstarter and IndieGoGo to enable users to link directly to project pages on these platforms through annotations. Kickstarter is a crowd funding website for ...

Google's YouTube Strategy: 101 YouTube Channels for Three Key Reasons

Googles YouTube Strategy: 101 YouTube Channels for Three Key Reasons

What's Google's YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices. The company also has a network of 182 Official Google Blogs that cover topics ...

Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie

Baseball Videos, Chicago Style Hot Dogs, and Apple Pie

Chicago is the third largest media market in the U.S.  “Chi-town” has also been the setting for many popular television shows, including: According to Jim, The Bob Newhart Show, Chicago Hope, ER, and Married with Children. In addition, many motion pictures have been filmed in ...

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video ...

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.  YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube's Entertainment & ...

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.  Skeffington, who has mastered old-style ward ...

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

With today’s busy lifestyles, people often need a getaway. A popular option is to flock to the Bahamas, where Nassau Paradise Island is one of the most restful island destinations. Just a few air hours away from most major US metropolitan markets, the sugary beaches ...

Setting the Pace In Next Gen YouTube Marketing

Setting the Pace In Next Gen YouTube Marketing

Mark Robertson, the Founder of ReelSEO, and I will be speaking about "Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about "Next Gen YouTube Marketing” at SES Chicago on Nov. 16, 2011. And we spoke about "Next Gen ...

Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart

Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart

I'm in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I'll be speaking on Thursday, 23 February, about "Developing a Video Optimisation and Marketing Campaign.” No, that's not a typo. On ...

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

Wall Street Journal Launches ‘Off Duty’ YouTube Channel

Wall Street Journal Launches ‘Off Duty’ YouTube Channel

The Wall Street Journal announced it will launch a YouTube channel today that features "soft news" instead of "hard news.”  The channel will showcase "Off Duty," a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall ...

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

Alexei Oreskovic of Reuters reports that "roughly 60 hours of video is now uploaded to YouTube every minute.”  The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one ...