What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.
Greg Jarboe: ReelSEO Author
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive. He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.
Recent Posts by Greg Jarboe:
Unruly has come out with their “100 Most Tweeted Vines” list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos. What this means is incredible opportunities for brands to take advantage of the 6-second platform.
When it comes to finding your videos on your own personal website in Google search, you’re best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don’t rank too well.
Fujifilm Sonosite produces portable, compact ultrasounds that can be used in point-of-care cases. This is how they use YouTube to spread the word about high-performance ultrasounds that can be taken to remote areas and help those in need, and meanwhile, rank highly for a coveted search phrase.
U.S. Senate hopefuls in Massachusetts have oddly quiet YouTube channels, especially for Democratic and Republican primaries that are happening tomorrow. Is it because voters don’t watch online video? Far from it.
The Boston Bombings was an awful incident, and as usual, video was there. In fact, it played a key role in the eventual nabbing of the suspects. The videos on YouTube were shared all over the place and truly made people feel “one” with Boston.
Maker Studios, in collaboration with Tribeca, will be bringing a channel called Picture Show to YouTube. It will look to combine the forces of Maker and Tribeca to form an online community where creative types can collaborate and make YouTube magic.
There are so many numbers being thrown around about YouTube’s viewership and engagement, it’s hard to figure out what’s right and what’s wrong anymore. But new data independent of YouTube suggests that the popular video destination hub is chugging along quite well, and might even make certain video experts quote Indiana Jones in the process.
It’s April Fool’s again, which means YouTube and Google will be pulling out all sorts of video pranks this year. With YouTube primarily focused on video and Google primarily focused on search domination, you would think YouTube would come out with the best video pranks. Not so.
After we talked about what we’d like YouTube to do for uploaders and viewers, now it’s the advertisers’ turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.