Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

Back to School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or ...

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

According to Demitri Kalogeropoulos of The Motley Fool Blog Network, “There are 11 multinational companies that make up the official list of worldwide sponsors to the Olympic games. And to get on this list they each pay a hefty premium for their places near the ...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

RevZilla Motorsports Uses TrueView In Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service ...

Who is Making Money on YouTube from Olympic Ads?

Who is Making Money on YouTube from Olympic Ads?

Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers ...

KnowledgeVision Turns YouTube Videos into Powerful Presentations [Exclusive]

KnowledgeVision Turns YouTube Videos into Powerful Presentations [Exclusive]

Tomorrow, KnowledgeVision Systems, a venture-backed company based in Lincoln, MA, will be announcing the capability to enhance any YouTube video with advanced interactive features, including synchronized presentation slides, clickable reference links, navigation, searchable transcripts, and social media widgets. This will enable KnowledgeVision subscribers to turn ...

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according ...

Berkleemusic Enrolls 500+ New Students Via YouTube Direct Marketing From Their Channel [Case Study]

Berkleemusic Enrolls 500+ New Students Via YouTube Direct Marketing From Their Channel [Case Study]

Since 1945, Berklee College of Music has fostered the careers of a constellation of superstars—among them, pianist and singer Diana Krall, Grammy Award-winning jazz artist Esperanza Spalding, musician and producer Quincy Jones and even YouTube sensations Amy Heidemann and Nick Noonan of Karmin. But Berklee, ...

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such ...

Pac-12, Ooyala Team for Digital Sports Entertainment Network

Pac 12, Ooyala Team for Digital Sports Entertainment Network

Pac-12 Enterprises, the new content and media company of the Pac-12 Conference, and Ooyala, a venture-backed company that provides online video technology products and services, are working together to develop and deploy the Pac-12 Digital Network, the first sports entertainment network built from the ground ...

You Can’t Run for Office in 2012 without a YouTube Campaign

You Can’t Run for Office in 2012 without a YouTube Campaign

You can’t run for dogcatcher these days without a YouTube campaign.  And whether they are Democrats or Republicans, candidates running for office in 2012 can learn some video marketing lessons from San Francisco Mayor Ed Lee. When interim San Francisco mayor Lee announced he was ...

Duluth Makes a Big Splash with Superior YouTube Marketing Strategies

Duluth Makes a Big Splash with Superior YouTube Marketing Strategies

Last week, I spoke about making a big splash with superior YouTube marketing strategies at the Zenith Social Media Marketing Conference in Duluth, Minnesota. The conference was organized by the aimClear online marketing agency and the Duluth Area Chamber of Commerce. Situated at the westernmost ...

I've Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Ive Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm.  Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal ...

Ray William Johnson is Laughing All the Way to the Bank & We've Discovered His Formula for Success

Ray William Johnson is Laughing All the Way to the Bank & Weve Discovered His Formula for Success

We’ve cracked the code.  We’ve been studying Ray William Johnson, "an alcoholic garden gnome with a taste for comic books and hip-hop music," and have discovered his secret formula for success. Who is "we"? I’m not using the royal "we".  Queen Victoria may have said, ...