Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

What's the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

Whats the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on ...

Using YouTube to Make 2012 Presidential Election Predictions

Using YouTube to Make 2012 Presidential Election Predictions

I’m very confident that Internet marketers and video content producers can use YouTube to make 2012 presidential election predictions. And, by that, I mean you can use YouTube to make accurate 2012 presidential election predictions. How is this even remotely possible? According to RealClearPolitics, Mitt ...

Battle of the Mobile Brands Dominates YouTube Top 10 Rankings

Battle of the Mobile Brands Dominates YouTube Top 10 Rankings

Yes, the contest to win the World Series starts on Wednesday. And, yes, the struggle for the White House looks like it will be won or lost in 10 battleground states. But the competition that online video marketers are watching like a hawk is the ...

When I Look at All These YouTube Original Channels, I See Ad Revenue

When I Look at All These YouTube Original Channels, I See Ad Revenue

A year ago, Robert Kyncl, YouTube’s Vice President and Global Head of Content, announced that nearly 100 new original content channels were coming to YouTube. A week ago, Kyncl provided an update on their original channel initiative stating on the YouTube Blog, “When we look at the ...

First Cameraman: Insider Secrets to Marketing the Obama Presidency on YouTube

First Cameraman: Insider Secrets to Marketing the Obama Presidency on YouTube

Run, don’t walk, to your favorite bookstore and buy First Cameraman: Documenting the Obama Presidency in Real Time. Or, if there aren’t any bookstores left within running distance, then bike over to your local library and check out this new hardcover book by Arun Chaudhary. ...

If the U.S. Presidential Election Were Held Today, Who Would Win the YouTube Vote?

If the U.S. Presidential Election Were Held Today, Who Would Win the YouTube Vote?

Political junkies – and even some undecided voters – will tune in to watch Wednesday night’s first general election debate between President Barack Obama and former Massachusetts governor Mitt Romney. As Chris Cillizza wrote yesterday in The Washington Post, “Think of it like the Super ...

Can Orabrush Cure Bad Breath in Dogs?

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

Love Football launches on YouTube: What in the Wild, Wild World of Sports is A-Going on Here?

Love Football launches on YouTube: What in the Wild, Wild World of Sports is A Going on Here?

Americans, Canadians, South Africans and Australians call it soccer, Spaniards and Latin Americans call it fútbol, but the rest of the world calls it football. But, whatever it’s called, the game is played by over 250 million players in over 200 countries, making it the ...

Keys to Success with Business to Business (B2B) Video

Keys to Success with Business to Business (B2B) Video

A week and a half ago at SES San Francisco 2012, I moderated a session entitled “Keys to Success with B2B Video.” The speakers were Leslie Drate, Manager of Social Media, Cisco, and Mark Robertson, Founder, ReelSEO. Now, I could try to tell you what ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

Back to School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or ...

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

According to Demitri Kalogeropoulos of The Motley Fool Blog Network, “There are 11 multinational companies that make up the official list of worldwide sponsors to the Olympic games. And to get on this list they each pay a hefty premium for their places near the ...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

RevZilla Motorsports Uses TrueView In Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service ...