Snicker's latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?
Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.
Coca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.
YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.
Of course, April Fools’ Day existed long before Google and YouTube turned it into an annual tent-pole event. But it's always fun to discover the newest jokes, hoaxes, and pranks the folks at GooTube pull every year.
Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.
Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?