Greg Jarboe

Big Brands Back Big Investment in Online Video brands invest in oline video 2016 260x170

Big Brands Back Big Investment in Online Video

The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.
How Turkish Airlines is Winning Big at Video Marketing turkish airlines video marketing 260x170

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?
The NBA is Crushing Other Sports Brands on Social Video nba social video  260x170

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
How Halo 5 YouTube Live stream Smashed All Sales Records for Xbox Halo 5 Guardians 260x170

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.
Social Video Way More Important than TV for Generation Z social video generation z 260x170

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers.
LEGO & Facebook Video: Is the Brand Missing a Quick Win? lego batman video youtube 260x170

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.
16 of the Best YouTube April Fools Day Pranks (So Far) youtube april fools 260x170

16 of the Best YouTube April Fool's Day Pranks (So Far)

It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
VidCon 2016: Top Experts to Unlock Video Industry Secrets vidcon 2016 industry track 260x170

VidCon 2016: Top Experts to Unlock Video Industry Secrets

The VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!
Millennials Ensure 46% of Video is Consumed Via Mobile [Report] millennials drive mobile video consumption 260x170

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.
It’s Tough to Make Predictions, Especially About the Future of Video Marketing predicting future video marketing 260x170

It’s Tough to Make Predictions, Especially About the Future of Video Marketing

The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends.