Greg Jarboe: ReelSEO Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences.

Recent Posts by Greg Jarboe:

Why Mobile Video is The New Makeup Counter for Generation C

Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren't the “game changer” that some had predicted, and advertisers shouldn’t expect Facebook users to go wild when they see them.

YouTube Shopping is the New Window Shopping, Especially at Night

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.

Six Viral Video Myths That Refuse to Die

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you.

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers - just like special interest magazines once did. The success of each endeavor depends on the ability of the video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.

Rainy Days & Big Screens Push Online Video Engagement

Rainy Days & Big Screens Push Online Video Engagement

According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.

James Franco Hits AOL Originals by ‘Making a Scene'

James Franco Hits AOL Originals by ‘Making a Scene

Actor and polymath James Franco has dabbled in producing a web series before, but he's about to make his AOL Original debut with 'Making a Scene'. The innovative 10-episode comedy, which showcases Franco’s recreation of cinema’s most iconic moments, lands on AOL this Wednesday.

Four Video Ads that Define the Scottish Independence Referendum

Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”

4 Free Keyword Research Tools Video Marketers Should Be Using

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.

AOL’s ‘True Trans with Laura Jane Grace’ to Premiere October 10

AOL’s ‘True Trans with Laura Jane Grace’ to Premiere October 10

AOL has announced that the first four episodes of “True Trans with Laura Jane Grace” will premiere on the AOL On Originals home page on October 10, 2014, in a special advance celebration of National Coming Out Day. The 10-episode series follows Laura Jane Grace, the transgender pioneer and lead singer of the punk band Against Me!, who came out as transgender at the height of her music career in 2012.

Back to School Trends on YouTube are a Lesson in Holiday Marketing

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.

Forget Video Marketing, It's All About Social Media Marketing

Forget Video Marketing, Its All About Social Media Marketing

Perhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to get serious attention when it passed Yahoo! in October 2008 to become the second largest search engine. Maybe it’s time to promote YouTube as the second largest social media site, too.

Does Video Have the Power to Change Midterm Election Results?

Does Video Have the Power to Change Midterm Election Results?

The midterm elections in the United States are coming up Nov. 4, 2014. During these elections, 33 of the 100 seats in the United States Senate will be contested along with all 435 seats in the United States House of Representatives. Plus, elections will be held for governor in 36 states. We ask, does video have the power to change election outcomes this fall?

Travel Videos Take Off on YouTube and Land in Exotic Places

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. But what video content are they looking for?