YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should 'reach' be the only metric that continues to matter to the industry?
Greg Jarboe is President and Co-Founder of SEO-PR, an award-winning content marketing agency. He is also the author of "YouTube and Video Marketing: An Hour a Day" as well as a contributor to four other books. He is an instructor in two Rutgers Business School Executive Education Mini-MBA programs as well as the Video and Content Marketing faculty chair at Simplilearn. In addition to ReelSEO, he also writes for The SEM Post and Momentology.