David Holland: ReelSEO Author

Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years.

Recent Posts by David Holland:

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

There are a variety of ways to use paid advertising on YouTube to reach your potential customers and in the run up to the holiday season, we take a look at three case studies from 2012. The three brands used different methods but all worked for them in terms of an increase in sales and brand visibility.

The BBC Has Much To Fear From YouTube - Or Does It?

The BBC Has Much To Fear From YouTube   Or Does It?

Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.

Art & Context - Reflections on the YouTube Sundance Channel

Art & Context   Reflections on the YouTube Sundance Channel

In his 2008 Pullitzer Prize-winning article, Washington Post columnist Gene Weingarten posed the question of whether people would still react as if they were hearing something magnificent if world-famous violinist Josh Bell were dressed as a street musician and played at a D.C. Metro Station. (Short ...

The SNL Team Breaks New Ground with Above Average YouTube Channel

The SNL Team Breaks New Ground with Above Average YouTube Channel

I've been thinking about up and coming multi-series channels that haven't made it yet on ComScore's top 10 YouTube list.  Here's one to keep an eye on. Released in August of 2012, the Above Average Network has already released 137 videos in just a five-month ...

YouTube Super Bowl Pre-Game Show Brings in Tide, HowCast, FoodWishes and Comedy

YouTube Super Bowl Pre Game Show Brings in Tide, HowCast, FoodWishes and Comedy

The Super Bowl has historically been the best day on the calendar for the advertising industry. Not only is it usually the most watched TV event of the year but the ads have become as much a part of the attraction as the actual football ...