According to a new report from Skift.com, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses.
David Holland: ReelSEO Author
Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years.
Recent Posts by David Holland:
Twitch, the video gaming live streaming video platform, is ahead of Facebook, Hulu, Amazon, and Tumbler when it comes to the market share of peak U.S. internet traffic. It ranks fourth, behind Netflix, Amazon, and Apple. Not bad for such a young company.
Verizon promised subscribers that their FiOS (Fiber Optic Bundled Service) would be 'an even FASTER way to transfer data for Internet and TV - literally connecting you to all you love at the speed of light.' Some of those subscribers would beg to differ and are complaining about slower speeds when connected to Netflix.
Chromecast may be as cheap as chips to buy, but not every TV, cable, or other broadcast provider is on board, and many may never be. Amazon, Apple, Microsoft, Sony and Comcast have their own plans for distribution, and Chromecast probably isn't on any of their lists.
Search on Google for a music video, song lyric, artist or band and the chances are you will see a new type of search result. Player sized thumbnails are being returned for the top music queries, which is handy for the user, but is it all skewed in favor of YouTube?
When the WSJ speculated earlier this week on the consequences of Apple's apparent ramp up of CDN specialists, indicating a build of their own Content Delivery Network, the next obvious question to be asked was how will this impact their major suppliers: Akamai and Level3? ...
LinkedIn's Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?
Google CEO Eric Schmidt states that YouTube are technically capable of live-streaming huge sporting fixtures from the NFL, MLB and NBA but will Google ever be willing to outbid the major broadcast networks for the rights to show these games on a regular basis?
With so many millions of videos on YouTube it's easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.
The world's most popular video platform, LongTail, has rebranded as JW Player, the name that most of its users are already familiar with. The player generated 6 billion views across 2.5 million websites in September 2013 and the company predicts further growth as the demand for mobile video grows.