David Holland: ReelSEO Author

Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years.

Recent Posts by David Holland:

Akamai's Future Seems Unfazed by Apple's Reported CDN Build

 Akamais Future Seems Unfazed by Apples Reported CDN Build

When the WSJ speculated earlier this week on the consequences of Apple's apparent ramp up of CDN specialists, indicating a build of their own Content Delivery Network, the next obvious question to be asked was how will this impact their major suppliers: Akamai and Level3? ...

Will 2014 Really Be The Year Of The Tech/Media Merge?

Will 2014 Really Be The Year Of The Tech/Media Merge?

LinkedIn's Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?

Google's Eric Schmidt: YouTube Can Live Stream NFL, NBA and MLB

Googles Eric Schmidt: YouTube Can Live Stream NFL, NBA and MLB

Google CEO Eric Schmidt states that YouTube are technically capable of live-streaming huge sporting fixtures from the NFL, MLB and NBA but will Google ever be willing to outbid the major broadcast networks for the rights to show these games on a regular basis?

YouTube Gems: Richard Branson And The Story Of Virgin Records

YouTube Gems: Richard Branson And The Story Of Virgin Records

With so many millions of videos on YouTube it's easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.

LongTail Rebrands As JW Player: 6 Billion Views Generated In September 2013

LongTail Rebrands As JW Player: 6 Billion Views Generated In September 2013

The world's most popular video platform, LongTail, has rebranded as JW Player, the name that most of its users are already familiar with. The player generated 6 billion views across 2.5 million websites in September 2013 and the company predicts further growth as the demand for mobile video grows.

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

There are a variety of ways to use paid advertising on YouTube to reach your potential customers and in the run up to the holiday season, we take a look at three case studies from 2012. The three brands used different methods but all worked for them in terms of an increase in sales and brand visibility.

The BBC Has Much To Fear From YouTube - Or Does It?

The BBC Has Much To Fear From YouTube   Or Does It?

Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.

Art & Context - Reflections on the YouTube Sundance Channel

Art & Context   Reflections on the YouTube Sundance Channel

In his 2008 Pullitzer Prize-winning article, Washington Post columnist Gene Weingarten posed the question of whether people would still react as if they were hearing something magnificent if world-famous violinist Josh Bell were dressed as a street musician and played at a D.C. Metro Station. (Short ...

The SNL Team Breaks New Ground with Above Average YouTube Channel

The SNL Team Breaks New Ground with Above Average YouTube Channel

I've been thinking about up and coming multi-series channels that haven't made it yet on ComScore's top 10 YouTube list.  Here's one to keep an eye on. Released in August of 2012, the Above Average Network has already released 137 videos in just a five-month ...

YouTube Super Bowl Pre-Game Show Brings in Tide, HowCast, FoodWishes and Comedy

YouTube Super Bowl Pre Game Show Brings in Tide, HowCast, FoodWishes and Comedy

The Super Bowl has historically been the best day on the calendar for the advertising industry. Not only is it usually the most watched TV event of the year but the ads have become as much a part of the attraction as the actual football ...