New full screen, auto-play video ads could be coming to an iPhone or iPad near you soon. The iAds will be music to the ears of advertisers who, currently, can only deliver clickable mobile banners for their video to play on Apple mobile devices.
David Holland: ReelSEO Author
Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years.
Recent Posts by David Holland:
Vice has been a point of reference for alternative news for years but now they’ve gone (almost) mainstream with a news and current affairs platform that promises the most hard-hitting coverage from their 1000 on-the-ground- local reporters.
Comcast is reportedly on the verge of buying online video ad platform FreeWheel for $320 million. The acquisition will give Comcast another platform to deliver video ads, not only to its own customers, but to viewers of other broadcast networks.
Brand management and social media marketing agency, ZEFR, has landed a funding round worth $30 million. The company will use the investment to expand its engineering and sales and marketing divisions.
Netflix and YouTube share 50% of all fixed downstream Internet traffic, and 23% of mobile. Netflix is way ahead at 31.6% of the bandwidth share, with YouTube at 18.7%. Facebook, with more than a billion users, surprisingly takes up only 1.3%.
YouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds. Nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.
Suspected bad SEO practices have seen another site disappear from the Google search index – and this time it’s video advertising platform Virool that is feeling the wrath of Google. But is there to this than shady backlinks?
You won’t be able to get your hands on one until the holidays at the end of 2014, but if the insider reports are accurate then the new Apple set-top box will be well worth the wait. The new box will make it easier for customers to navigate between TV shows, movies and other online content,
According to a new report from Skift.com, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses.
Twitch, the video gaming live streaming video platform, is ahead of Facebook, Hulu, Amazon, and Tumbler when it comes to the market share of peak U.S. internet traffic. It ranks fourth, behind Netflix, Amazon, and Apple. Not bad for such a young company.