David Holland

apple tv 2014

Apple's New TV Promises Much More Movie and Cable Content

You won't be able to get your hands on one until the holidays at the end of 2014, but if the insider reports are accurate then the new Apple set-top box will be well worth the wait. The new box will make it easier for customers to navigate between TV shows, movies and other online content,
virgin airlines

Video Marketing More Effective Than TV Advertising for Airlines

According to a new report from Skift.com, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses.
twitch

Video Game Start-Up Twitch Beats Facebook In Peak Traffic Totals

Twitch, the video gaming live streaming video platform, is ahead of Facebook, Hulu, Amazon, and Tumbler when it comes to the market share of peak U.S. internet traffic. It ranks fourth, behind Netflix, Amazon, and Apple. Not bad for such a young company.
netflix verizon

Netflix Speed Issue Puts Verizon on the Defensive - But Does It Really Matter?

Verizon promised subscribers that their FiOS (Fiber Optic Bundled Service) would be 'an even FASTER way to transfer data for Internet and TV - literally connecting you to all you love at the speed of light.' Some of those subscribers would beg to differ and are complaining about slower speeds when connected to Netflix.
chromecast

Chromecast: Future of TV Everywhere or a Waste of $35?

Chromecast may be as cheap as chips to buy, but not every TV, cable, or other broadcast provider is on board, and many may never be. Amazon, Apple, Microsoft, Sony and Comcast have their own plans for distribution, and Chromecast probably isn't on any of their lists.
big ideas

Will 2014 Really Be The Year Of The Tech/Media Merge?

LinkedIn's Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?
nfl

Google's Eric Schmidt: YouTube Can Live Stream NFL, NBA and MLB

Google CEO Eric Schmidt states that YouTube are technically capable of live-streaming huge sporting fixtures from the NFL, MLB and NBA but will Google ever be willing to outbid the major broadcast networks for the rights to show these games on a regular basis?
virgin records youtube

YouTube Gems: Richard Branson And The Story Of Virgin Records

With so many millions of videos on YouTube it's easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.
JW Player - Best HTML5 & Flash Online Video Player

LongTail Rebrands As JW Player: 6 Billion Views Generated In September 2013

The world's most popular video platform, LongTail, has rebranded as JW Player, the name that most of its users are already familiar with. The player generated 6 billion views across 2.5 million websites in September 2013 and the company predicts further growth as the demand for mobile video grows.
youtube holiday season shopping

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

There are a variety of ways to use paid advertising on YouTube to reach your potential customers and in the run up to the holiday season, we take a look at three case studies from 2012. The three brands used different methods but all worked for them in terms of an increase in sales and brand visibility.