Two of the leading names in online video advertising are due to merge, creating a new company that aims to become one of the biggest global players in the video advertising space. Ebuzzing and Teads, both French based, offer online video solutions to both publishers and advertisers and their merger promises more, much needed, inventory.
David Holland: ReelSEO Author
Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years.
Recent Posts by David Holland:
Rumors abound that Apple is in talks with Comcast to structure a deal that could mean Comcast customers get priority treatment when it comes to receiving Apple TV content. What does this mean for Net Neutrality if the agreement goes ahead?
It’s viral video prediction time so join us as we take a look at the 5 contenders for the coming week. Pop princess Kylie Minogue has a new single out and the accompanying video is attracting a lot of attention because of its suggestive content, plus the new Spider-Man trailer is picking up a lot of traction.
Vimeo is moving into the mobile video app market space with its acquisition of Cameo, a ‘shoot and edit’ app for the iPhone. But even with its attractive themes and cloud-powered features, Cameo’s success ultimately depends on users wanting to both make, and edit, movies on a regular basis.
User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.
YouTube is using a team of ‘Super Flaggers’ to identify and report offensive content that violates its TOS. Most of the 200-strong group are individuals, but there are some “government agencies or non-governmental organizations such as anti-hate and child-safety groups” involved too.
Videos can go viral within hours (see First Kiss or Evian Babies) so join us as we give you our predictions for the videos we think will be the most shared over the next 7 days. These include that sassy 3 year-old arguing with his own mother and the rules of F1 explained. Let us know your predictions too!
Now that it’s been confirmed that mobile devices are safe to use during take-off and landing, United Airlines is launching a new in-flight video-streaming service for iPhone and iPad users with more than 150 movies and 200 TV shows for free.
The BBC is rolling out a new version of its world famous iPlayer for computers, tablets, mobiles and connected TVs – and we have to say that the new features make it look very cool. Those outside the UK will need VPN access if they want to watch the latest Top Gear or Downton Abbey episode though.
Paywall video platform VHX is opening up its distribution services to the public. It’s a company that has built a reputation as a one stop, out-of-the-box solution for film content creators and independent art content distributors.