Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada's new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.
David Holland: ReelSEO Author
Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years.
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A crazy cat, an incredible dance off between a street performer and a NYPD cop, and a FedEx delivery that goes horribly, but hilariously wrong all feature this week. But which one is going to be the most viral video of the week? These are our predictions.
With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor.
Did you know that over a third of Americans age 12+ used YouTube to watch music videos or listen to music in the last week. That's more than tune in to Spotify, Pandora, ITunes, music television, iHeartRadio or Facebook. The figure is even higher for 12-24 year olds.
Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.
Let's get our crystal ball out and predict the videos that could go viral in the next 7 days. Do It For Denmark! which aims to boost the falling birth rate of that country by encouraging Danes to have as much sex as they can on holiday, looks like it may be a clear winner.
Two of the leading names in online video advertising are due to merge, creating a new company that aims to become one of the biggest global players in the video advertising space. Ebuzzing and Teads, both French based, offer online video solutions to both publishers and advertisers and their merger promises more, much needed, inventory.
Rumors abound that Apple is in talks with Comcast to structure a deal that could mean Comcast customers get priority treatment when it comes to receiving Apple TV content. What does this mean for Net Neutrality if the agreement goes ahead?
It's viral video prediction time so join us as we take a look at the 5 contenders for the coming week. Pop princess Kylie Minogue has a new single out and the accompanying video is attracting a lot of attention because of its suggestive content, plus the new Spider-Man trailer is picking up a lot of traction.
Vimeo is moving into the mobile video app market space with its acquisition of Cameo, a 'shoot and edit' app for the iPhone. But even with its attractive themes and cloud-powered features, Cameo's success ultimately depends on users wanting to both make, and edit, movies on a regular basis.
User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.
YouTube is using a team of 'Super Flaggers' to identify and report offensive content that violates its TOS. Most of the 200-strong group are individuals, but there are some “government agencies or non-governmental organizations such as anti-hate and child-safety groups” involved too.
Videos can go viral within hours (see First Kiss or Evian Babies) so join us as we give you our predictions for the videos we think will be the most shared over the next 7 days. These include that sassy 3 year-old arguing with his own mother and the rules of F1 explained. Let us know your predictions too!
Now that it's been confirmed that mobile devices are safe to use during take-off and landing, United Airlines is launching a new in-flight video-streaming service for iPhone and iPad users with more than 150 movies and 200 TV shows for free.
The BBC is rolling out a new version of its world famous iPlayer for computers, tablets, mobiles and connected TVs - and we have to say that the new features make it look very cool. Those outside the UK will need VPN access if they want to watch the latest Top Gear or Downton Abbey episode though.