Daisy Whitney: ReelSEO Author

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

Recent Posts by Daisy Whitney:

Real-Time Social Media Buzz Working for Television Shows

Real Time Social Media Buzz Working for Television Shows

Real time data is one of the hottest new areas in the online ad business – brands and marketers want to know how to harness real-time information and interactions with consumers to make decisions on the fly. Ad.ly is the latest company to attempt this …

Is Your Business Mobile Ready? 20 Percent of Google Searches Are Now Local

Is Your Business Mobile Ready? 20 Percent of Google Searches Are Now Local

Is your business or brand accessible on mobile phones? If it's not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we're …

New Video Ad Format To Turn The Tide for Video Advertising $$

New Video Ad Format To Turn The Tide for Video Advertising $$

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats …

BoingBoing Founder Offers Strategies for Media Success

BoingBoing Founder Offers Strategies for Media Success

Media is changing so we might as well get good at it. That's what David Pescovitz, founder of BoingBoing and a thought leader at the Institute for the Future says. I had a chance to nab an interview with this visionary mind and asked him …

Advertising Opportunities Abound In Hyper-Local News and Video

Advertising Opportunities Abound In Hyper Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local …

Tools for Improving Online Video Ad Viewership and Engagement

Tools for Improving Online Video Ad Viewership and Engagement

Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV …

Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

Social Meets TV   The Social Media Ripple Effect Leads To Greater Engagement

Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from social media monitoring company Networked Insights who found that media agencies are improving efficiency …

Virtual Goods Increase Real World Purchase Intent and Brand Awareness

Virtual Goods Increase Real World Purchase Intent and Brand Awareness

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a …

Augmented Reality Marketing Provides Exciting New Venue for Brand Marketers

Augmented Reality Marketing Provides Exciting New Venue for Brand Marketers

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It's a digital venue that marketers such as Audi and Ben & Jerry's are all dabbling in and offers some promising retention plays for consumers and brands. For …

A Match Made In IPad Heaven – Starz and Penguin Launch Video-Enhanced IPad Book

Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps …

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