Daisy Whitney: ReelSEO Author

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

Recent Posts by Daisy Whitney:

Real-Time Bidding – The Hottest New Online Ad Growth Sector

Real Time Bidding   The Hottest New Online Ad Growth Sector

One of the hottest areas in the digital ad business is real-time bidding and it's poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of …

TV Networks Have Checked in with Social Media Marketing

TV Networks Have Checked in with Social Media Marketing

Social media has become the new watercooler for TV shows and that's why we're seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like …

5 Best Practices for Brands Doing Social Media Philanthropy

5 Best Practices for Brands Doing Social Media Philanthropy

One of the biggest uses of social media has been philanthropy — studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips …

New Android Tablets To Challenge The Apple iPad In 2011?

New Android Tablets To Challenge The Apple iPad In 2011?

Get ready for a slew of new tablet introductions. The 2011 Consumer Electronics Show kicks off this week and manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft expect to introduce new tablet computers (many using the Android OS) this week in …

5 Tips On How To Make Your Mobile Website User-Friendly

5 Tips On How To Make Your Mobile Website User Friendly

As part of the continuing coverage of the mobile opportunity, this week's New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience and on how to create a mobile friendly …

Online Video Advertising Is Starting To Look A Lot Like TV

Online Video Advertising Is Starting To Look A Lot Like TV

Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be …

The Reel Video Search Engine Optimization Secret Sauce

The Reel Video Search Engine Optimization Secret Sauce

Want to get more views for your videos? Have you optimized your videos for the search engines? Knowing how to get your videos found via search can make a big difference in your video views. But it's something that relatively few video producers are aware …

Branded Video Measurement Evolves With Share of Choice

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark …

How to Build An Audience for Niche Web Video Series

We recently caught up with the producer and host of the popular Web series VendrTV on Next New Networks. The show is attracting an audience of 200,000 and Daniel Delaney shared his thoughts on building an audience, honing in on a niche and the real …

Post-Roll Video Ads More Engaging Than Pre-Roll Says HealthiNation

Post Roll Video Ads More Engaging Than Pre Roll Says HealthiNation

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as …

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