Daisy Whitney: ReelSEO Author
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

Recent Posts by Daisy Whitney:
Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the ...
At the recent SXSW show, the New Media Minute caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, "The Thank You Economy".
If you're a brand, publisher or content provider producing videos for the Web, you want people to find and watch your videos. What are some new ways that can help you make certain that your videos are more easily discovered, played and viewed? One way ...
With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV. They include Airplay, Skifta, Eyecon, Rovi and Snapstick. For the rundown on how ...
Augmented reality is one of the sexy new areas of the digital marketing business and it may finally be shifting away from gimmicky uses and to practical world applications. For more details, watch this week's New Media Minute where you'll also learn about the tremendous ...
One of the hottest areas in the digital ad business is real-time bidding and it's poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of ...
Social media has become the new watercooler for TV shows and that's why we're seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like ...
One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips ...
Get ready for a slew of new tablet introductions. The 2011 Consumer Electronics Show kicks off this week and manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft expect to introduce new tablet computers (many using the Android OS) this week in ...
As part of the continuing coverage of the mobile opportunity, this week's New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience and on how to create a mobile friendly ...
Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be ...
Want to get more views for your videos? Have you optimized your videos for the search engines? Knowing how to get your videos found via search can make a big difference in your video views. But it's something that relatively few video producers are aware ...
It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark ...
We recently caught up with the producer and host of the popular Web series VendrTV on Next New Networks. The show is attracting an audience of 200,000 and Daniel Delaney shared his thoughts on building an audience, honing in on a niche and the real ...
The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as ...