Daisy Whitney: ReelSEO Author

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

Recent Posts by Daisy Whitney:

iPad & Tablet Business Use Grows For Video & More

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iPads and tablets are popular for watching videos and playing Angry Birds, but they're also gaining traction in the enterprise and in business to business uses. Here's a look at how hospitals, corporations, manufacturers and an independent auto dealer are using these new devices. The ...

Will Netflix Be Crowned The King Of The Living Room?

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Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes ...

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

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Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...

Social Video Boosts Engagement For Brands & Businesses

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New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher ...

While Tablet Growth Is Slowing, E-Reader Devices Are On The Rise

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All the excitement over tablets and iPads and the need to be on both, might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with e-readers has doubled to 12% of the population, but only 8% owns ...

Use Social Media Analytics To Ensure You're Reaching Local Customers

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With more brands, agencies, and indie producers turning to Facebook for their marketing and promotion efforts, I want to share with you two very engaging social media analytics startups that provide important data for businesses.

Content Creation & Video Advertising Tips For Video Producers

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Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video ...

Facebook Marketing Executive Offers Tips For Using Video Effectively

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Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best ...

Tips For Developing A Tablet Device Marketing Strategy

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With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top ...

Social Media Dos & Dont's: How Businesses Should Properly Engage with Social Media

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What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to ...

Cord Cutting is Reel: Online Video Advertising to the Rescue

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Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ...

How Important is it to Optimize Your Site for Mobile Search?

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Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on ...

Four Digital Media Startups Marketers Should Keep An Eye On

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Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

The Art of Enchantment: How-to Captivate Audiences, Viewers, and Customers

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Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in this week's New Media Minute.

3 Golden Rules for Long Term Social Media Marketing Success

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Social media is a powerful marketing tool, but most posts fade quickly - 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is ...

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