Daisy Whitney: ReelSEO Author

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

Recent Posts by Daisy Whitney:

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video - what best practices can one follow to make sure videos are easily discoverable in search? I interviewed ...

How To Build & Boost Your Brand's YouTube Channel Presence

How To Build & Boost Your Brands YouTube Channel Presence

In our opinion, all brands should have a presence on YouTube.  In order to maximize exposure and build an audience, it's important to regularly feed YouTube channels with quality video content.  Creating ongoing content can feel like a daunting task, but there are many ways to boost ...

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are ...

The Rise of Tablets = Good News For Online Video Advertisers

The Rise of Tablets = Good News For Online Video Advertisers

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That's a huge jump, but it's not just from the iPad3 announced last week. The increase is due ...

Online Video Gold Rush As Vendors Race To Roll Out New Features

Online Video Gold Rush As Vendors Race To Roll Out New Features

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad ...

Mobile Marketing Helps Reach Consumers In Retail Stores

Mobile Marketing Helps Reach Consumers In Retail Stores

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers ...

5 Tips For Building An Audience & Making Your Videos More Popular

5 Tips For Building An Audience & Making Your Videos More Popular

So you're a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn't. For any brand or Web series producers, here are five ...

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes ...

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a ...

How to Measure Social Buzz For A TV Show

How to Measure Social Buzz For A TV Show

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here's why - Bluefin Labs is ...

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