Carla Marshall

youtube messages

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.
facebook

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook's News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.
Creators Tip 152 - How To Use Video to Increase Sales Conversions

How To Use Video to Increase Conversions on Sales Landing Pages

In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?
Creators Tip 150 - How to combine video marketing with email marketing for higher conversions

How to Use YouTube Subscribers in Email Marketing

An email marketing list is a vital asset for B2B and B2C businesses. If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto that email list? This option is really important if you offering products or services and want to reach those who are engaged enough to follow you via YouTube. We discuss the benefits on this week's Creator's Tip.
honda vine 4th july 2014

Best Branded Vines of the Week: Now With Vine Loops!

Welcome to the best Vine videos of the past week - now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.
youtube messages

68% of U.S. Viewers Choose YouTube to Watch Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.
samsung mobile instagram video

Best Branded Instagram Videos of the Week: 30th June 2014

Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week.
youtube complaints

All Your Favorite YouTube Complaints in One Handy Video!

YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN's, and lack of views. It's hilarious and well worth watching.
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YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site's new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There's a raft of new tools for creators too, including more opportunities to monetize.
buzzfeed video vine

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.
Creators Tip 148 - How To Increase Watch Time for better Video SEO

5 Tips To Increase Watch Time for Better YouTube Rankings

We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week's Creator's Tip, we give you 5 ideas for increasing the Watch Time on your video content.
youtube messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called "Messaging". The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.
consumer electronics youtube

How YouTube is Changing the Way We Research Consumer Electronics [Study]

Did you know that when it comes to videos about consumer electronics, branded product teasers are the most popular on YouTube? Did you also know that when that product is released, it's user-generated content from independent vloggers that attracts the most attention? A new report from Pixability highlights the way brands are missing out on huge opportunities to engage with potential customers and fans.

Carla Marshall

Managing Editor

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.