comScore’s Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury’s own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
In this weeks Creator’s Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don’t you?
The best Vines of the last 7 days include the new Samsung Galaxy S5 terrorizing London (in a good way), Home Depot gearing up for the start of the DIY season, Children in Need at the London marathon, and Marmite taking on Vegemite in the battle of the salty yeast spreads.
Jimmy Fallon’s ‘Tonight Show’ YouTube channel just hit 3 million subscribers, and the comedian and late-night TV host said a big thank you in the best way – by video. Not only is Fallon a hit on NBC, but he’s also the most engaged late-night chat show host with online viewers.
Samsung take the first and third spots for the most viewed video ads on YouTube in Brazil last month. A trailer for the Galaxy S5 proved the most popular among viewers, with a promo for Gear 2 coming just behind. Durex take the #2 spot with their plea to #TurnOfftoTurnOn for Earth Hour.
Ben & Jerry’s captures the joy of its ‘Free Cone Day’, James Franco smolders around town in Gucci sunglasses, Starbucks gets lost in a cup of tea, and the Mini shows off its dance moves. These and other best Instagram Videos of the past 7 days.
‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.
As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages. But are you tagging and tracking those URLs? We show you how to.
The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator’s Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.