Want to give your a member of your team or even someone from another company responsibility for engaging with your fans and subscribers but don't want them to have full access to your YouTube channel? Google have created a new level of management just for you.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
YouTube launched their Paid Channel paywall feature in May 2013 with their own hand picked choice of participants but now they are opening up the option to anyone who has more than 10,000 subscribers and who has kept their account in good standing.
Instagram Video only launched in June but it's already attracting huge brand attention. 40% of the top 1000 shared Instagram videos last month were brand led, with Peanuts, GE, Nike, MTV, Disney and Red Bull all benefiting from super short form video marketing.
Nominations for the first YouTube Music Awards are now open and viewers have just under two weeks to vote for their favourites including best video, best artist, best YouTube phenomenon, best breakthrough and best response of the year.
Maker Studios, the second biggest MCN in the States in terms of unique views, are planning to restructure their partner content into four main categories. They hope this new cable TV like model will benefit both creators, viewers and advertisers.
We know Facebook are eager to incorporate video into their advertising offering and their latest upgrade sees the introduction of video ads in the news feeds of their iOS and Android mobile apps. They are also offering a new price structure for advertisers based on installs rather than clicks.
Another gaming company has pulled the copyright card against a YouTuber for making ad revenue from a review that heavily criticises the Day One: Garry's Incident game. The YouTuber claims it's a censorship issue rather than a copyright one and it's turning into a PR disaster for the studio.
A busy week as usual in online video as Vimeo, Hulu and Vine appoint bug hitters to further develop their video features, Netflix looks towards cable set top integration, Machinima is on its way to the Xbox One and internet connected video devices take over the world.
33% of Americans own a tablet these days and they are watching a lot of online video on them. Almost a third watch at least an hour a day on weekdays with 8% watching at least 4 hours over the weekend. Everyone seems to watch a video on their tablet when at home and 22% will use it to watch a video while commuting.
Did you know that the way we were taught history alters our perception of the subject to an almost alarming degree? Or how popular 4am was as a TV and film reference? Or how delicious the giant cloud rat is? You will after watching our videos of the week.
With the increasing reliance we have on our smartphones and tablets, it's no surprise to hear that mobile views to YouTube now stand at 41%, an increase of 35% since 2011. That figure includes mobile traffic from tablets as well as smartphones.
ComScore's Online Video Rankings are out for September 2013 and there's little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.
When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.
Google Helpouts are live video calls that put those looking for advice in touch with experts and consultants who are offering, for free or for a fee, their skill and time in a particular area. It's still invite only at the moment but it could prove to be a very useful service for those who want to pass on their expertise and for those who need answers.
BBC iPlayer receives over 8 million visits per day and the corporation is now appointing a new controller of the platform to bring it in line with its other linear channels. The catch up and streaming service will also start providing some content before it's been broadcast and will offer more ad hoc streaming for one off events.