Does the phrase 'Parasocial relationships' mean anything to you? It's a fancy term for the kind of one-sided connection built up between celebrities, and their fans, and it's a condition that absolutely flourishes on sites like YouTube. Rock star creators are in the front line when it comes to attracting this type of attention, and they probably have a much bigger impact on people's lives than they realize.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
MTV celebrates the celeb wedding of the year, Jack in the Box dares us to eat its mouth-burning burger, and Cornetto and Coca-Cola play hide-and-seek, although not with each other. Watch these, and other, best Instagram videos of the past 7 days.
There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way.
In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.
YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?
So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter's own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos' 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.
On this week's Creator's Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that's not so easy to attain.
186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
There looks like there's going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. These include increased opportunities to monetize content on-site with direct-to-creator fan funding, plus a mobile app for creators, and a crowd-sourced closed caption feature.
In our pick of the best branded Vines of the week, Sony confirms the price of the much-awaited a7S camera, The Home Depot takes us through a Rube Goldberg style journey from seed to plant, American Apparel shows us behind the scenes in L.A., and Hewlett Packard takes a trip to the beach.
Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours,
If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.
You may have seen the new video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were used, the ad was produced by a professional film crew, and so of course they had access to other equipment, but what exactly did they use?
It's the fast-food brands that have created some of the best branded Instagram videos of the past seven days, including a Godzilla tie-in from KFC, and a sneak peek into the tray games that people play with Burger King fries. There's also content from GoPro, Mini, Jack in the Box, and NatGeo.
According to a breaking story at Variety, the world's biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it's on.