Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

Twitter Teases New Hashtag Video Sharing Feature

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter's own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos' 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.

How To Verify Your YouTube Account [Creators Tip #143]

How To Verify Your YouTube Account [Creators Tip #143]

On this week's Creator's Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that's not so easy to attain.

186 Million Americans Watched an Online Video Last Month

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.

New YouTube Features for Creators: More Monetization Opportunities!

New YouTube Features for Creators: More Monetization Opportunities!

There looks like there's going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. These include increased opportunities to monetize content on-site with direct-to-creator fan funding, plus a mobile app for creators, and a crowd-sourced closed caption feature.

5 Best Branded Vines of the Week: 21st May 2014

5 Best Branded Vines of the Week: 21st May 2014

In our pick of the best branded Vines of the week, Sony confirms the price of the much-awaited a7S camera, The Home Depot takes us through a Rube Goldberg style journey from seed to plant, American Apparel shows us behind the scenes in L.A., and Hewlett Packard takes a trip to the beach.

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours,

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.

What it Takes to Create a Video Ad on an iPhone 5S

What it Takes to Create a Video Ad on an iPhone 5S

You may have seen the new video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were used, the ad was produced by a professional film crew, and so of course they had access to other equipment, but what exactly did they use?

8 Best Branded Instagram Videos of the Week: 19th May 2014

8 Best Branded Instagram Videos of the Week: 19th May 2014

It's the fast-food brands that have created some of the best branded Instagram videos of the past seven days, including a Godzilla tie-in from KFC, and a sneak peek into the tray games that people play with Burger King fries. There's also content from GoPro, Mini, Jack in the Box, and NatGeo.

YouTube to Acquire Twitch for $1 Billion? It's Looking Likely [Rumor]

YouTube to Acquire Twitch for $1 Billion? Its Looking Likely [Rumor]

According to a breaking story at Variety, the world's biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it's on.

18-34 Year-olds LOVE YouTube But Demand Much More From Brands

18 34 Year olds LOVE YouTube But Demand Much More From Brands

18-34 year-olds are in love with YouTube. That's no surprise, but that doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. So how do brands reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to connecting with their target market.

Watch This Bentley Ad, Shot on iPhone 5S, Edited on iPad Air

Watch This Bentley Ad, Shot on iPhone 5S, Edited on iPad Air

Luxury car maker Bentley shot its latest ad on an iPhone 5s, and edited it (in the back of one of the $300,000 Mulsannes used in the video) using only iPad Air and the iMovie app. You can see the stunning results for yourself.

Cord-Cutters Watch 100 Hours of Video Each Month, Hog 54% of Internet Traffic

Cord Cutters Watch 100 Hours of Video Each Month, Hog 54% of Internet Traffic

A new report from Sandvine states that, in North America at least, consumers are watching 100 hours of streaming video each month, and video traffic accounts for around 54% of downstream bandwidth usage during peak time hours.

How To Measure The Success of Your Video Campaign [Creators Tip #142]

How To Measure The Success of Your Video Campaign [Creators Tip #142]

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week's Creator's Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.

5 Best Branded Vines of the Week: 14th May 2014

5 Best Branded Vines of the Week: 14th May 2014

What have been the best branded Vines of the past 7 days? Our pick of the stand-outs includes Dunkin' Donuts and its celebration of moms on Mother's Day, Nike tricking us into seeing double, The Home Depot showing us that spring has sprung, Coca Cola and the new generation of vending machines, and Nokia reviving the classic 3310, if only for 6 seconds.