Carla Marshall

The All You Need Guide to Video Codecs and Compression [Video] video codex compression 260x170

The All You Need Guide to Video Codecs and Compression [Video]

To an outsider, video codecs can seem almost impossible to understand. But, in reality, the main concepts behind codecs aren't so convoluted, particularly when an expert takes the time to break down the meanings. Filmmaker David Kong has created an excellent video tutorial that does just that.
How to Add Closed Captions to Facebook Videos  closed captions facebook videos 260x170

How to Add Closed Captions to Facebook Videos

Now that Facebook users are watching 1 billion videos on the site every day, any opportunity to make that video content accessible to all users is welcome. Facebook has now enabled the ability to add closed captions to videos uploaded to its site (if you are in the U.S.).
18 34 Year Olds Are Watching 53% More Online Video [Study] online video metrics comscore april 2014 260x170

18-34 Year Olds Are Watching 53% More Online Video [Study]

With digital video now available on an unprecedented number of devices, U.S. based 18-34 year olds are watching 53% more of it than this time in 2013. But don't be fooled into thinking that it's just the Millennials who are consuming more online video. Those aged between 50 and 64 are watching 60% as much, while those of us lucky enough to fall into the 35-49 age bracket are watching 80% more.
Facebook Users Watch 1B Videos Per Day, 65% Via Mobile facebook 260x170

Facebook Users Watch 1B Videos Per Day, 65% Via Mobile

Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and July of this year, and around two-thirds of daily views are via mobile devices.
YouTube Converts More Customers Than Facebook, Twitter [Study] social media apps 260x170

YouTube Converts More Customers Than Facebook, Twitter [Study]

When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.
YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.
How To Create a Private Playlist on YouTube private no entry 260x170

How To Create a Private Playlist on YouTube

The Playlist feature on YouTube is a winner for several reasons - Playlists get indexed by YouTube which is super-handy for SEO purposes, and they have the ability to increase Watch Time which is probably THE ranking factor that YouTube takes into account these days. However, as a person with a YouTube channel, you may want to create a Playlist that isn't for public consumption. We show you how.
32 Amazing YouTube Facts & Stats to Tweet & Share [Updated] every second one hour video uploaded to youtube 260x170

32 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them. Enjoy!
YouTube Queues Videos to Chromecast So You Dont Have To chromecast 260x170

YouTube Queues Videos to Chromecast So You Don't Have To

YouTube has announced a small, but handy feature for those Chromecast owners who like to set it and forget it when it comes to viewing. As of this week, viewers will be able to queue up YouTube videos via a new Playlist feature on their YouTube watch page and stream that playlist to their Chromecast device.
YouTubes Fan Funding Donation Feature Now Live in U.S. How to make money off of YouTube 260x170

YouTube's Fan Funding Donation Feature Now Live in U.S.

There are various ways that creators can make money from YouTube, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help. Fan Funding is live for a few creators in the U.S., Japan, Mexico and Australia and if it goes well then it will be rolled out for all.
How to Smash the Corporate Barriers That Kill Video Marketing Success video marketing roadblocks 260x170

How to Smash the Corporate Barriers That Kill Video Marketing Success

It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.
Why Video Has Earned its Place at Every Stage of the Customer Journey video across the buyer cycle 260x170

Why Video Has Earned its Place at Every Stage of the Customer Journey

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.
71% of Marketers Confirm Video Converts Better Than Other Content [Study] video marketing wins 260x170

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.