Dodge, Xbox, Pepsi and Virgin America all made the YouTube ads leaderboard for October 2013 for the most watched video ads of last month. Samsung appear twice in the top 5 with trailers for their Galaxy Gear product.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
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Digg have rolled out a new video section on their site as the owners confirm that video content drives the most traffic for them. They hope that the new aggregated feature will attract even more much needed visits to the social platform.
Only 9 of the 70 ads that Will Ferrell's alter ego Ron Burgundy has made for Dodge have been released, but sales of the SUV are already up by 59% since the online campaign launched in early October. This and other news from ReelSEO.
The Christmas video ad is the culmination of 12 months of hard work for many brands and agencies and a great campaign can lift visibility and sales for years to come. We take a look at some past ads and what it takes to create something memorable.
Google officially announced their support for schema.org video markup in February 2012 but they have now confirmed that they consider it a necessary requirement for a video landing page, if that page stands a chance of appearing in their search results.
YouTube's live streamed Music Awards Show was either a great success or a damp squib, depending on whether you bought into Spike Jonze's vision. It certainly generated a lot of headlines for the site today. This, and other news from the day in online video.
With TV viewing habits changing so rapidly and consumers turning to the internet for their news, old school and new broadcasters are using YouTube as a way of updating their audience with the events of the day. We look at some of the best news channels on the site.
Netflix have been talking about 4K video for quite a while - they even shot the second series of 'House of Cards' in that format. Now, they are testing some Ultra HD footage out on the site in preparation for a full roll out of the feature in 2014.
The first ever YouTube Music Awards, one of the most important events in the site's history, will start in just a few hours. With Spike Jonze at the helm, YouTube hopes it will be one of the watercooler moments of 2013 and establish them as a broadcaster with serious clout.
In order to attract premium content to the site in the past, YouTube have given the big broadcasting networks a much more favourable share of ad revenue. That's all set to change as YouTube are updating their advertising rate card to a flat 55% for all partners, no matter their status.
Machinima are looking for a new CEO to guide them out of the financial woes they are currently experiencing, Vevo roll out a new site design and Kayne and Kim are going after Chad Hurley for posting that proposal video. These and other stories from the day in online video.
Welcome to the first Fun Video Friday of November 2013 and never mind the kids, we all know it's the adults who are going to be looking forward to the new Lego Movie more than anyone. Luckily for them, Warner Bros have released a brilliant new trailer featuring God, Batman and Abraham Lincoln.
YouTube are stepping in as the third party between content partners and multi channel networks during a dispute. They have launched a featured which allows partners to begin the process of being released from their contracts. MCNs are also being told to be more transparent in what they are offering.
GoDaddy are already gearing up for the 2014 Super Bowl by announcing they will take a more subtle approach to next year's half time ad push. No more scantily clad models say the company as that's diluting their message. This and other news from the day in video.
Halloween is upon us again and there have been some fantastic videos released to celebrate the best of the holiday. Watch Batman appear in a range of horror films, kids getting trick or treated with healthy snacks and a lots of handy ways to kill a pesky pumpkin.