Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]

YouTube is Bigger Than Facebook: What That Means for Marketers [Creators Tip #154]

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week's Creator's Tip, we discuss what implications that has for marketers.

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

How To Leverage Influencers in Your Video Marketing Campaigns [Creators Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.

How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

How To Use Video to Increase Conversions on Sales Landing Pages [Creators Tip #152]

In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]

3 Great Tips for Producing Excellent Video Interviews [Creators Tip #151]

One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week's Creator's Tip, we discuss how to do this effectively.

How to Use YouTube Subscribers in Email Marketing [Creator's Tip #150]

How to Use YouTube Subscribers in Email Marketing [Creators Tip #150]

An email marketing list is a vital asset for B2B and B2C businesses. If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto that email list? This option is really important if you offering products or services and want to reach those who are engaged enough to follow you via YouTube. We discuss the benefits on this week's Creator's Tip.

Best Branded Vines of the Week: Now With Vine Loops!

Best Branded Vines of the Week: Now With Vine Loops!

Welcome to the best Vine videos of the past week - now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.

Tips for Getting the Best Out of Your Video Production Company [Creator's Tip #149]

Tips for Getting the Best Out of Your Video Production Company [Creators Tip #149]

On this week's Creator's Tip we look at the best way to find a great video production team to work with for your video marketing efforts. Many marketers know that video is becoming an increasingly vital part of any digital online strategy, but if you are need to outsource video production, it can be a minefield if you don't know what you are looking for or how much you should pay. If you are clear about your objectives, then it will be much easier to navigate all of the options.

68% of U.S. Viewers Choose YouTube to Watch Online Video

68% of U.S. Viewers Choose YouTube to Watch Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.

Best Branded Instagram Videos of the Week: 30th June 2014

Best Branded Instagram Videos of the Week: 30th June 2014

Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week.

All Your Favorite YouTube Complaints in One Handy Video!

All Your Favorite YouTube Complaints in One Handy Video!

YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN's, and lack of views. It's hilarious and well worth watching.

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site's new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There's a raft of new tools for creators too, including more opportunities to monetize.

5 Best Branded Vines of the Week: 26th June 2014

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Official World Cup Sponsors Losing Out in Video Ad Social Shares

When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren't officially partnered with FIFA.

5 Tips To Increase Watch Time for Better YouTube Rankings [Creator's Tip #148]

5 Tips To Increase Watch Time for Better YouTube Rankings [Creators Tip #148]

We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week's Creator's Tip, we give you 5 ideas for increasing the Watch Time on your video content.

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called "Messaging". The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.