Carla Marshall

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Top Ten Most Viewed Video Ads on YouTube: October 2014

Cats, Hobbits, smartphones, Taylor Swift, and Hoverboards are all the subjects of the most viewed video ads on YouTube for October 2014. Every video ad in the Top Ten generated over 1.5 Million views each, so let's take a look at the ones that caught your attention.
branded video views record high visible measures Q3 2014

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.
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YouTube Influencer Marketing is NOW Open to All Brands

Up until recently, brands could only really connect with YouTube Influencers by reaching out directly, or by negotiating via an MCN. But virtual marketplace FameBit offers a new solution that allows brands to connect directly with YouTubers to create promotional videos for a reasonable budget.
Creators Tip 167 - 3 Special YouTube Perks for Nonprofit Organizations

3 Unique YouTube Perks for Non-Profit Organizations

Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more in this week's Creator's Tip.
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'Creator Credits' Enabled for YouTube Channels with 10K+ Subscribers

Creating video content is an increasingly collaborative business. Many of the top creators use professionals to produce, edit, or direct their videos, and they also cross-promote with other creators. It's important to acknowledge the roles that others play, and if you have more than 10K subscribers, you can do just that with the new YouTube 'Creators Credit' feature.
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Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing

Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.
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Cat Videos on YouTube: 2 Million Uploads, 25 Billion Views

You knew that cat videos basically ran the internet, right? But did you know that YouTube hosts around 2 million of them? And that those videos have received 24.6 billion views between them? Celebrate National Cat Day with some quick stats about our favorite content.
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Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
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It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.
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Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
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How To Use Remarketing to Generate YouTube Subscribers

Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base. We tell you how in this week's Creator's Tip.
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JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
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How To Track Visitors from YouTube to Your Website

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

How-to Get An Email When You Are Mentioned on YouTube [Tutorial]

Ever wanted a quick and easy way to get notified when someone mentions you, your brand, or your industry in a newly uploaded YouTube video? Set up an email alert via an RSS feed and you'll never miss out on those mentions again.