Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.

Recent Posts by Carla Marshall:

Show Us the Tropes: Every Awful Showreel Cliche in One Video

Show Us the Tropes: Every Awful Showreel Cliche in One Video

Showreels are the perfect portfolio to present your animated design work, and it takes extraordinary creativity and skill to produce an outstanding one. However, they can be as cliche-ridden as any other video project, as a new parody video, ‘Shit Showreels Say’ confirms.

How Many Views Per Hour is Your Video Getting on YouTube?

How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting – or nerve-racking – than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?

92% of U.S. Millennials Turn to Second Screens While Watching TV

92% of U.S. Millennials Turn to Second Screens While Watching TV

According to a new report from video advertisers YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them?

5 Ways Vimeo Beats YouTube for Video Marketing [Creator's Tip #145]

5 Ways Vimeo Beats YouTube for Video Marketing [Creators Tip #145]

In this week’s Creator’s Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that’s not always the case. It really comes down to what is important to you, and what you are trying to accomplish.

Best Branded Vines of the Week: 4th June 2014

Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite’s cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.

5 Best Branded Instagram Videos of the Week: 3rd June 2014

5 Best Branded Instagram Videos of the Week: 3rd June 2014

Oreo celebrates World Milk Day, Target takes us on a road trip, Jack in the Box wants to feed us from sunrise to sunset, and Veuve Clicquot shows us a taste of the high life. Welcome to the best Instagram Videos of the past 7 days.

6 Food & Drink Brands Dominating Instagram Video Right Now

6 Food & Drink Brands Dominating Instagram Video Right Now

There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.

5 Best Branded Vines of the Week 29th May 2014

5 Best Branded Vines of the Week 29th May 2014

Ford recreates the jump scene from ‘Gone in 60 Seconds’ – in 6 seconds, Subway makes its case for the cucumber, Intel shows us how we can never quite escape the internet, The Home Depot go potted-plant mad, and Sony do something amazing with the HandyCam. Welcome to our best branded Vines of the week.

How to Use Advanced Search Feature in YouTube Video Manager [Creators Tip #144]

How to Use Advanced Search Feature in YouTube Video Manager [Creators Tip #144]

If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week’s Creator’s Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.

Nike, Samsung are Most Shared 2014 World Cup Video Ads

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.

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