Carla Marshall

How to Change a Facebook Video Thumbnail [Tutorial] facebook call to action feature watch video 260x170

How-to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.
11 Guaranteed Reasons Why No one is Watching Your Video Content reasons no one is watching your video 260x170

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
Facebook Starts 2015 With New Features to Rival YouTube facebook video metrics video views 260x170

Facebook Starts 2015 With New Features to Rival YouTube

Facebook is upping its video game for brands by introducing two new very YouTube-like features. Now, business pages can promote a particular video to give it more prominence, and branded pages can also set up video playlists for easier consumption.
3 Ways Brands Can Leverage YouTubers to Build an Audience  use youtube creatots to build brand audience 260x170

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.
15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW minecraft video gaming youtube 260x170

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.
How to Set Up YouTubes Fan Funding Tip Jar Feature youtube fan funding thumbnail 260x170

How-to Set Up YouTube's Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.
Video Marketing for Non Profits: Campaigns Generated 670M Views in 2014 most shocking viral video youtube 260x170

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.
First Kiss Most Viewed Video Advertising Campaign of 2014 first kiss viral video ad1 260x170

'First Kiss' Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.
Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research youtube unboxing videos 260x170

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.