Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.

Recent Posts by Carla Marshall:

We’ve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

Weve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

New stats from YouTube confirm that users have already watched 4x more 2014 World Cups ads than 2014 Super Bowl ads. That’s more time spent watching ads than if you watched every World Cup game in history! Ads by Activia (with the help of Shakira), Nike, and Samsung Mobile are grabbing most of the attention.

Videos Show Up for 65% of Universal Search Results for U.S. Users, YouTube Dominates [Study]

Videos Show Up for 65% of Universal Search Results for U.S. Users, YouTube Dominates [Study]

When using Google, not every query will trigger Universal Search Results, but a new study from Searchmetrics, states that 85% of search queries in the U.S. do, with video content now appearing for around 65% of user queries. No surprise that 54% of those video results are for YouTube videos.

5 Best Branded Vines of the Week: 18th June 2014

5 Best Branded Vines of the Week: 18th June 2014

Danio yogurt continues its war of terror on other snacks, Lowes shows you how to make the world’s most boring decorating job that much easier, Samsung shows off the Galaxy TabS, and Intel score a hole-in-one. Welcome to the best Vine videos of the week.

8 Best Instagram Videos of the Week: 17th June 2014

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.

YouTube to Block Artists Who Don’t Sign Up to New Music Service

YouTube to Block Artists Who Dont Sign Up to New Music Service

YouTube will drop music content from indie artists who haven’t signed up to the site’s new premium music-streaming service. And we’re not talking obscure little bands here, but global megastar acts like as Adele, Radiohead, and Jack White – musicians for whom YouTube has been a major promotional tool.

How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

As a video marketer, that might entail creating some email marketing that includes video content. On today’s Creator’s Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.

Best Vines of the Week: 12th June 2014

Best Vines of the Week: 12th June 2014

Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week’s round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video’s current slice of the online pie. That’s the equivalent of 4.5 trillion YouTube clips. 4K video, and the ‘Internet of Things’ are also going to play a bigger part in our internet consumption in four years time.

5 Best Instagram Videos of the Week: 10th June 2014

5 Best Instagram Videos of the Week: 10th June 2014

Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.

YouTube Suspended Accounts Cull Will Affect Your Subscriber Numbers

YouTube Suspended Accounts Cull Will Affect Your Subscriber Numbers

YouTube is clearing suspended accounts from its system, and this will have an impact on subscriber numbers on other channels. The good news is that although subscriber counts may fall, view counts will remain the same, as views aren’t counted from suspended users. The new feature is being implemented to ensure that the subscriber count remains as authentic as possible.

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