Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.

Recent Posts by Carla Marshall:

Private Video Messaging Now Coming to a Vine App Near You

Private Video Messaging Now Coming to a Vine App Near You

If you are a Vine user who can't live without the ability to send private video and text messages to other Vine and even non-Vine users a day longer, then do a happy dance as the video platform has just introduced that very thing. For iOS and Android users only. Sorry Windows Phone people.

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube will be running television advertising spots to promote three of its major creators from next week. It's the first time that the site has purchased TV commercials to boost individual creators and channels. Video and banner ads will also run on Google-owned web properties as well as off-line.

Videos Ads: Top Shared Global Brands of March 2014

Videos Ads: Top Shared Global Brands of March 2014

Save The Children, Chanel, Coco-Cola, Pepsi, and Samsung all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in March 2014. However, it's a relatively unknown fashion brand that takes the number one spot with its video about strangers kissing.

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.

5 Best Branded Vines of the Week: 2nd April 2014

5 Best Branded Vines of the Week: 2nd April 2014

The best Vines of the last 7 days include Dunkin Donuts teasing us with some April Foolery, Samsung Mobile helping a pudgy puppy on his way to fitness, Samsung Camera and its never-ending camera loop, and Coca-Cola with its solution to that old-age problem of too many napkins but not enough soda.

AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash

AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash

The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.

How Video is Changing the Way We Teach Children [Report]

How Video is Changing the Way We Teach Children [Report]

Although video is a relatively new addition to the classroom, it is being adopted by many educational facilities not only as a teaching tool, but also as a medium for more effective communication. The way we teach children, and adults, in the U.S. is changing rapidly and video is a significant part of that change.

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.

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