Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

9 How-to Tips For Creating the Best Video Interview [Creator's Tip #171]

9 How to Tips For Creating the Best Video Interview [Creators Tip #171]

Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way. We share 9 of those best practices with you on this week's Creator's Tip

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video Marketing for Non Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.

'First Kiss' Most Viewed Video Advertising Campaign of 2014

First Kiss Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

While Facebook remains the social network with the most users, more online adults visit YouTube every month to watch video content. But in the last 6 months, Facebook has only seen a 2% growth in users, compared to 25% for YouTube.

5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]

5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]

Videos shot using Instagram's Hyperlapse app make for great short-form clips that can used in any video marketing campaign. In this week's Creator's Tip, we give you 5 tips for shooting the most professional footage using the app and your smartphone.

How-to Identify YouTube Influencers to Endorse Your Brand

How to Identify YouTube Influencers to Endorse Your Brand

YouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?

Toy Reviews Not Toy Brands are Driving YouTube Video Views

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.

5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

5 Ways to Use Instagrams Hyperlapse for Video Marketing [Creators Tip #169]

Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos.

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

With just a few weeks left to the end of the year, a new report confirms the most shared video ads of 2014. It's no surprise to see Activia and Shakira at the top of the chart, with plenty of old favorites like 'First Kiss', and 'Devil Baby Attack' making an appearance too.

3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]

3 Top Tips for a Successful B2B Marketing Video Strategy [Creators Tip #168]

43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd? We show you 3 ways on the week's Creator's Tip.

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

Facebook Accounts for 60% of Global Video Shares, Twitter 14%  [Report]

There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.

What's Trending on YouTube? Surprise! It's Gaming Walkthroughs

Whats Trending on YouTube? Surprise! Its Gaming Walkthroughs

Google has added the top trending YouTube videos to its Google Trends dashboard. But video marketers looking to gain an insight into what could drive traffic to a branded video may be a little disappointed. It's gaming walk-throughs, and TV clips that are capturing the viewers attention.

Top Ten Most Viewed Video Ads on YouTube: October 2014

Top Ten Most Viewed Video Ads on YouTube: October 2014

Cats, Hobbits, smartphones, Taylor Swift, and Hoverboards are all the subjects of the most viewed video ads on YouTube for October 2014. Every video ad in the Top Ten generated over 1.5 Million views each, so let's take a look at the ones that caught your attention.

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.