To an outsider, video codecs can seem almost impossible to understand. But, in reality, the main concepts behind codecs aren't so convoluted, particularly when an expert takes the time to break down the meanings. Filmmaker David Kong has created an excellent video tutorial that does just that.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
Now that Facebook users are watching 1 billion videos on the site every day, any opportunity to make that video content accessible to all users is welcome. Facebook has now enabled the ability to add closed captions to videos uploaded to its site (if you are in the U.S.).
With digital video now available on an unprecedented number of devices, U.S. based 18-34 year olds are watching 53% more of it than this time in 2013. But don't be fooled into thinking that it's just the Millennials who are consuming more online video. Those aged between 50 and 64 are watching 60% as much, while those of us lucky enough to fall into the 35-49 age bracket are watching 80% more.
Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and July of this year, and around two-thirds of daily views are via mobile devices.
Is any benefit to hiding your YouTube subscriber count? We'll take you through the steps to hiding your numbers from the outside world, and then give you the pros and cons of keeping your subscriber count public.
When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.
On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!
YouTube has removed its free Keyword Tool feature, and creators and marketers are now being encouraged to use Adwords for data about which keyterms are driving traffic to their videos.
A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.
The Playlist feature on YouTube is a winner for several reasons - Playlists get indexed by YouTube which is super-handy for SEO purposes, and they have the ability to increase Watch Time which is probably THE ranking factor that YouTube takes into account these days. However, as a person with a YouTube channel, you may want to create a Playlist that isn't for public consumption. We show you how.