Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.

Recent Posts by Carla Marshall:

5 Tips To Increase Watch Time for Better YouTube Rankings [Creator's Tip #148]

5 Tips To Increase Watch Time for Better YouTube Rankings [Creators Tip #148]

We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week’s Creator’s Tip, we give you 5 ideas for increasing the Watch Time on your video content.

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called “Messaging”. The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.

How YouTube is Changing the Way We Research Consumer Electronics [Study]

How YouTube is Changing the Way We Research Consumer Electronics [Study]

Did you know that when it comes to videos about consumer electronics, branded product teasers are the most popular on YouTube? Did you also know that when that product is released, it’s user-generated content from independent vloggers that attracts the most attention? A new report from Pixability highlights the way brands are missing out on huge opportunities to engage with potential customers and fans.

Never Miss Another Twitter Mention of Your YouTube Video Again

Never Miss Another Twitter Mention of Your YouTube Video Again

Of the 4 million daily tweets that include a YouTube link, only 15% include a mention of the creator. YouTubers are missing out on tweets from potential influencers because those tweets fail to include any reference to the channel or the creator. But now, users of Tubular Labs will receive instant notifications whenever their video is tweeted out by an influential Twitter account.

7 Best Branded Instagram Videos of the Week: 24th June 2014

7 Best Branded Instagram Videos of the Week: 24th June 2014

Samsung shows off its impressive top-of-the-range home appliances, ToyotaUSA takes us places, Oreo tempts us with its berry cookie, Vans invite us to Surf City USA, and Gucci launches its new range of very expensive things. Welcome to the best Instagram videos of the past 7 days.

Facebook Updates Video Rankings to Include Watch Time

Facebook Updates Video Rankings to Include Watch Time

Facebook has confirmed that it is adding a new metric to its video ranking algorithm that will affect how much video content a user will see in their own News Feed. ‘Watch Time’ will now be taken into account, and users who love watching videos can expect to see more of this type of content, and users who don’t engage as much will see less.

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

A new report states that 56% of viewers skip video ads most of the time. More encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the very end.

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

In this week’s Creator’s Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.

We’ve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

Weve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

New stats from YouTube confirm that users have already watched 4x more 2014 World Cups ads than 2014 Super Bowl ads. That’s more time spent watching ads than if you watched every World Cup game in history! Ads by Activia (with the help of Shakira), Nike, and Samsung Mobile are grabbing most of the attention.

Videos Show Up for 65% of Universal Search Results for U.S. Users, YouTube Dominates [Study]

Videos Show Up for 65% of Universal Search Results for U.S. Users, YouTube Dominates [Study]

When using Google, not every query will trigger Universal Search Results, but a new study from Searchmetrics, states that 85% of search queries in the U.S. do, with video content now appearing for around 65% of user queries. No surprise that 54% of those video results are for YouTube videos.

↑ Top