Carla is the M.D. of Sorbet Digital Ltd which provides Video SEO, SEO, PPC and Social Media consultancy services to a range of clients in the UK, the US and Europe. She has a particular passion for auditing websites and identifying immediate opportunities for improvement. She joined ReelSEO as Director of SEO in December 2012.
Follow @http://www.twitter.com/Carla_Marshall 
Another week, another brilliant viral video - this time from Kmart. Yes, that Kmart. We dare you not to laugh at least once, especially at the old guy on the bed. Our look back at the week's news in online video also has us drooling at the Phantom Flex4K camera and hoping the current price tag is a mistake.
The U.S. Digital Video Benchmark 2012 Report from Adobe takes an in-depth look at how video content encourages strong viewer engagement and how mobile devices are becoming an essential part of the viewer experience.
YouTube has proved a successful platform for expediting change time and again over the past few years. Today, they have announced the winners of their annual DoGooder awards to highlight four more powerful films that tackle different subjects with humour, passion and imagination.
It's here! Your weekly round up of the video news you may have missed if you don't actually spend every second glued to your computer. Luckily, that's exactly what we at ReelSEO do for fun so sit back and catch up on some of the tastiest news snippets from the past week.
Vine, the 6 second video app, have introduced a new feature that allows users to search either via a trending hashtag or from a selection of Editor picks or from those videos that are popular on the site right now. It's a nice little update and blends very well with the way that we currently use Twitter.
A new study from Ooyala confirms that we are watching more live video content from across the broadcast networks than we are video on demand. Weekday lunchtimes and weekend evenings proved to be the most popular times to watch, with viewers of mobile video the most enthusiastic about watching long form video.
It is the Easter weekend but we still wanted to bring you some of the news stories that you may have missed this past week. It has been a great few days for winners of the #ifihadglass contest, not so great for those that got kicked out of it and oh, cat videos!
Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.
OK Go, arguably more famous for their innovative and ground breaking promo videos than their music, have teamed up with Saatchi & Saatchi to find an exciting new filmmaker to direct their next video. The winner is guaranteed massive exposure in this career changing competition.
We take a quick look back at the week in video and give you an overview of some of the stories you may have missed. This week, it's March Madness video time over at Twitter and Reddit debut a web series aimed at explaining some of the more complex economic. political and philosophical issues to five year olds.....
YouTube, the world's leading video search engine have announced they have hit a Billion unique views per month. That equates to about 15% of the world's population and would make YouTube, if it were a country, the third largest in the world after China and India. That's a lot of cat videos we're watching....
Yahoo are apparently in talks to purchase a majority share in video portal site Dailymotion. It's no secret that Marissa Mayer is a fan of video so a development in this direction was expected, but can they ever rival YouTube?
Simon Cowell is no stranger to the power of YouTube when it comes to making his artists famous. It was pretty much responsible for making global superstars out of One Direction and Susan Boyle and now he's launching a talent content to find the next big act to take the world by storm.
It's been an interesting week in online video with a lot of new content ventures being announced from the likes of Machinima, Conde Nast and Ricky Gervais. We also look forward to 3500 episodes of TV via video on demand from Comcast. Lá Fhéile Pádraig Sona Daoibh from ReelSEO!
Investigative Spider Webbing sounds odd but it's a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.
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