Carla Marshall

Facebook Video Billionaires: Record Breaking August Views facebook billionaires 260x170

Facebook Video Billionaires: Record Breaking August Views

For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload.
How Buzzfeed is Taking Over the World   One Video at a Time buzzfeed video 260x170

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Is Vine Worth the Time for Branded Video Content? vine branded content video marketing strategy 260x170

Is Vine Worth the Time for Branded Video Content?

You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don't have to create a Vine that reaches the whole audience, just one that reaches a target audience.
Facebook Video Owns Day One, But YouTube Wins the Long Term Love facebook day one youtube longtail e1438026467663 260x170

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
Facebook Raises its Video Game with Revenue Share for Brand Creators Facebook offers ad revenue share with creators 260x170

Facebook Raises its Video Game with Revenue Share for Brand Creators

There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.
Why Safety Videos are the New Video Marketing for Airline Brands video marketing airline safety videos 260x170

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.
Spotted: Is Google Testing Sitelinks for YouTube Videos? youtube sitelinks google search 260x170

Spotted: Is Google Testing Sitelinks for YouTube Videos?

Google sitelinks offer users a shortcut to the best search results for a branded site. They have been live since 2005 for websites but is Google testing out the feature for individual YouTube videos too now?
Top Ten Letterman Late Show Clips on YouTube (But Good Luck Seeing Them All) david letterman last show youtube most viewed clips 260x170

Top Ten Letterman Late Show Clips on YouTube (But Good Luck Seeing Them All)

David Letterman's legendary 'Late Show' residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other 'traditional' broadcasters, but gave the viewing public an appetite for compelling content which millions of online video creators are fulfilling.
How Charities are Using Video to Raise Awareness for Nepal charity video marketing nepal earthquake 260x170

How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?
More Love For Mothers Day Videos on Facebook Than YouTube Mothers Day Video Marketing 260x170

More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.