User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand's visibility online.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
GoldieBlox and The Beastie Boys are locking legal horns over the use of the track "Girls" in a video which has notched up 7.4 million views in under a week. GoldieBlox claim the song is used as a parody so it falls under Fair Use but the group disagree and are claiming copyright infringement.
A Google+ security issue could bring down your whole YouTube channel, Vine gets more languages to play with, Google Glass takes a step closer to prescription lenses and LOVEFILM comes to the Xbox One. More on these and other stories of the day from ReelSEO.
Kermit the Frog meets his nemesis in the new Muppets movie trailer, 3 sassy young girls build the best Rube Goldberg contraption, Air New Zealand take us to Middle Earth and everyone seems to be doing the splits. Welcome to Fun Video Friday.
HBO GO comes to Google Chromecast, Pharrell stars in a in 24-Hour interactive music video, Adblock Plus strips YouTube of every feature you hate and Spongebob Squarepants finds a new home on Hulu Plus. More on these and other stories of the day from ReelSEO.
Let's take a look at 5 of the best branded Vines of the last week including Oreo's spin on the Portal video game, Samsung's greedy Galaxy Note, Capital One's manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.
Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to "Jingle Bells" with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.
Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.
YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight.
YouTube has announced an app for the Xbox One just a day or so before its launch, but don't hold your breath for a PS4 one because there's not going to be an announcement about that any time soon. More on this and other stories of the day from ReelSEO.
YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.
Vimeo hits 100 million users, YouTube issue a serious warning over fake views, Vevo partners with Yahoo to bring UK viewers online music, and you can now embed YouTube videos in Disqus comments. Oh joy. All these stories and more in our daily news round up.
Ex Maker Studios exec Will Keenan, has been appointed President of Endemol Beyond USA, after the broadcasting giant announced plans for a global expansion of video content. Last week the company confirmed a $40 million investment in a host of new online channels.
Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.
YouTube went down for a bit but it's OK now. The NFL and MLB are gunning for Aereo, programmatic buying is the new deal for video advertising and Slingbox owners get a Roku bolt on. All this and more from ReelSEO's daily news round up.