Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

How-to Change a Facebook Video Thumbnail [Tutorial]

How to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.

Twitter Video Player: Native Uploads Only Please, No YouTube [Update]

Twitter Video Player: Native Uploads Only Please, No YouTube [Update]

Details about the new Twitter video player have been spotted, and they give users some insight into what they can expect. One feature is that videos have to be directly uploaded to Twitter, so no YouTube links or embeds allowed.

11 Guaranteed Reasons Why No-one is Watching Your Video Content

11 Guaranteed Reasons Why No one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.

FREE Master YouTube Annotations Training Course from ReelSEO!

FREE Master YouTube Annotations Training Course from ReelSEO!

YouTube's video annotations really are one of the most effective video SEO tools available. We have put together the best in-depth training course to show you how to use annotations to increase subscribers, build engagement, and even link off-site to your own website or merchant or crowd-funding account.

Facebook Starts 2015 With New Features to Rival YouTube

Facebook Starts 2015 With New Features to Rival YouTube

Facebook is upping its video game for brands by introducing two new very YouTube-like features. Now, business pages can promote a particular video to give it more prominence, and branded pages can also set up video playlists for easier consumption.

Thank You, Highlights, and Happy Holidays from ReelSEO!

Thank You, Highlights, and Happy Holidays from ReelSEO!

It's been a very exciting year for online video, and we take a look back at some of the highlights of 2014. We'd also say a big thank you to all of our readers, contributors, sponsors, advertisers, and to the industry professionals who have made 2014 a great year for ReelSEO.

3 Ways Brands Can Leverage YouTubers to Build an Audience

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.

The Ultimate YouTube Video Description: A Reel How-To Guide

The Ultimate YouTube Video Description: A Reel How To Guide

A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.

How-to Record Google Hangouts Video [Creators Tip #173]

How to Record Google Hangouts Video [Creators Tip #173]

Google Hangouts are a great way to record a video interview with multiple participants. You can record in private and then publish straight to your YouTube channel within the hour. We show you how, in this week's Creator's Tip.

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.

Direct Video Uploads Surpass YouTube Shares on Facebook - For First Time!

Direct Video Uploads Surpass YouTube Shares on Facebook   For First Time!

For the first time ever, user-uploaded video content on Facebook has overtaken YouTube uploads to the social networking site, with the Facebook video auto-play feature taking credit for the increase in popularity.

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.

How-to Set Up YouTube's Fan Funding Tip Jar Feature

How to Set Up YouTubes Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.

9 How-to Tips For Creating the Best Video Interview [Creator's Tip #171]

9 How to Tips For Creating the Best Video Interview [Creators Tip #171]

Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way. We share 9 of those best practices with you on this week's Creator's Tip