Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specialises in video optimisation and organic marketing. She has a background in search and social media.

Recent Posts by Carla Marshall:

ReelSEO's Viral Video Of The Week: Kmart's "Show Your Joe"

ReelSEOs Viral Video Of The Week: Kmarts Show Your Joe

Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to "Jingle Bells" with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

YouTube Adds Group Segmentation To Analytics For More Indepth Analysis

YouTube Adds Group Segmentation To Analytics For More Indepth Analysis

YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight.

YouTube's Mobile App Gets New Video Ad Format - And It's Native

YouTubes Mobile App Gets New Video Ad Format   And Its Native

YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Ex Maker Studios exec Will Keenan, has been appointed President of Endemol Beyond USA, after the broadcasting giant announced plans for a global expansion of video content. Last week the company confirmed a $40 million investment in a host of new online channels.

Earned Media Rankings on YouTube Have Arrived with Octoly

Earned Media Rankings on YouTube Have Arrived with Octoly

Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.

The Best And Funniest Twitter Responses To YouTube Going Down

The Best And Funniest Twitter Responses To YouTube Going Down

We lost YouTube for a few minutes earlier but thanks to Twitter, we were kept highly entertained by the reaction of YouTubers to the news. It's kind of a big deal though because we can't remember when YouTube was last offline for that long....

YouTube Agree To Take Action Against Child Exploitation Video Content

YouTube Agree To Take Action Against Child Exploitation Video Content

Google has confirmed that they are taking significant action to block results pertaining to child abuse videos and images which should prevent 100,000 keywords and key phrases from appearing in their search results. The move comes after considerable pressure from the British Government.

Forget Views! Two Video Metrics That Really Matter, Especially for YouTube

Forget Views! Two Video Metrics That Really Matter, Especially for YouTube

If you are running a video marketing campaign, view counts are a very ineffective way to measure how well your video is doing, especially on YouTube. We take a look at two metrics that you should be measuring your video content against.

Sainsbury's Bank On 50 Minute UGC Video For Christmas Campaign

Sainsburys Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury's hope to win the war with their long form user generated ad.

How YouTube Works: A Video About Videos

How YouTube Works: A Video About Videos

Are you sick of YouTube videos buffering? Well, the site hates it as much as you, and they are constantly trying to improve their technological infrastructure so it doesn't happen. That's not an easy task with all the challenges they face.

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Fun Video Friday: Pretend Pumpkin And Stachedancing

Fun Video Friday: Pretend Pumpkin And Stachedancing

We have dancing moustaches, YouTube spoilers, opportunist cats, the truth about pumpkin flavoured things, tissue animals and all you ever needed to know about farting in our round up of our best videos for you this week.

Top Branded Vines Of The Week: November 14th 2013

Top Branded Vines Of The Week: November 14th 2013

Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we're not entirely sure what's going on at Disney if we're honest.

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.