Facebook are finally rolling out auto-play video ads for selected users this week, in a move that could bank them as much as $1 billion in advertising revenue in 2014. The ads will silently play in news feeds with users having the option to click or ignore.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
With the 2014 World Cup only months away, it's no surprise that four out of the top ten watched video ads in Brazil last month were soccer related. Veteran rock legend David Bowie's appearance for Louis Vuitton takes the number one spot though, with his Venetian Ball extravaganza.
WatchMoJo, one of YouTube's biggest partner channels saw its account terminated yesterday for alleged copyright infringements - even though these claims had been swiftly released by licence holders like Fox. The channel is now back but it's been a turbulent few hours for them.
Netflix binge-watching is a real, actual thing with 73% of subscribers in a new survey confirming that they will happily watch 2 to 6 shows in one sitting. Over half of respondents like to have someone to binge-watch with too.
There's a Christmassy theme for this week's pick of our favorite videos. Grumpy cat stars in an ad that will benefit rescued cats across America with every view, plus there's a mouse decorating a teeny Christmas tree. No, really. And we celebrate along with everyone who hates the festive season.
It's just two weeks to Christmas and we are bringing you absolutely no festive-flavour Vines. Instead we have a paper ski-scene from Nokia, Gandalf meeting Gandalf and Oreo slam-dunking their way through another great super short-form clip.
In a new report on the power of live-streamed video as a business tool, 78% of business executives surveyed confirmed that they did consider it effective, with 45% in upper management positions the most positive about the medium.
Google are notoriously cagey about releasing their revenue figures but the latest prediction is that ad revenue from YouTube is expected to have risen by 51% to $5.6 billion for 2013. That's around 11% of Google's overall total income.
YouTube always go out of their way to make a spectacular review video and this year is no exception. Watch the top YouTube stars recreate some of the more famous moments from online video in 2013 and see how many you can spot. We also take a look at some of the top gaming and music videos that trended this year.
YouTube have released their top trending ads and videos of 2013 and it includes almost all the ones you would expect - from Harlem Shake to Van Damme's splits to those dancing Evian babies. In the top ten trending videos, three branded ads make the list for the first time.
Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove's "Real Beauty Sketches" a close third. We also loved campaigns by Kmart, Evian and Pepsi - but not Coca Cola.
Online video marketing is an essential part of any movie promotion these days and the first trailers have just been released for the new Godzilla movie, even though it's not due in cinemas until May 2014. Expect many more of these from Warner Bros.
The world's 5th most popular video site, Dailymotion, has acquired HTML5 video specialists Jilion, to enhance their video publishing features for content creators, publishers and advertisers alike. HTML5 enabled video means playback on all browsers and devices without the need for a plugin.
The second annual What's Trending Tube-a-Thon kicks off this Thursday, to raise money for homeless youngsters in America. Some of the biggest names on YouTube will entertain the public in a 2 hour live-streamed show straight from YouTube Space L.A.
Welcome to Fun Video Friday. where we learn that the secret to a successful viral video is laughing babies, people falling, hot ladies, sleeping puppies, dancing babies, kittens and monkeys. Plus, Benedict Cumberbatch does R. Kelly.