Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

Machinima And Poptent Continue Creative Crowdsourcing Partnership

Machinima And Poptent Continue Creative Crowdsourcing Partnership

Machinima, the top YouTube gaming network in the world with over 2 billion video views per month, have already used Poptent to create a very successful internal eBay marketing campaign and now they plan to extend that partnership to cover other projects.

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years

The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them - can you guess what those ads are?

Best Vimeo Videos of November 2013

Best Vimeo Videos of November 2013

Vimeo may not be as big as YouTube but it's home to some amazing video content and we take a look at some of our favorites from last month including the making of The Bear and The Hare, the differences in language and accents across the States, and a retrospective on the JFK assassination.

Fun Video Friday: YouTube Comment Fights And Swear Words

Fun Video Friday: YouTube Comment Fights And Swear Words

James Franco and Seth Rogen re-create Kayne's "Bound 2" video shot for shot, and it's brilliant, we say a sad goodbye to Brian Griffin and a YouTube comment flame war has never been so beautifully acted out. Welcome to Fun Video Friday.

8 Unintentionally Hilarious Videos To Be Thankful For This Thanksgiving

8 Unintentionally Hilarious Videos To Be Thankful For This Thanksgiving

To celebrate Thanksgiving, we take a look back at some of the videos that were deadly serious for the creators but not so much for the viewing public. Happy Turkey Day to all that celebrate it!

Revolutionary New Production Tool for Viral Hits: Cat Video Clapperboard

Revolutionary New Production Tool for Viral Hits: Cat Video Clapperboard

Viral video success is hard enough to achieve, but throw a cat into the mix and you're going to need some pretty boss directing skills to bring out the best in them. Luckily, there's a new tool on the market that is going to help you do just that.....

YouTube: New Comments System Stays But We're Improving It

YouTube: New Comments System Stays But Were Improving It

YouTube has broken radio silence with regard to the new comments system but only to acknowledge that there were some teething troubles and they are now being sorted out. No reference has been made to the backlash so it looks like the feature is here to stay. They are gunning after Bob and his tank though.

Brand Demand Outstrips Creator Supply On Channel Pages

Brand Demand Outstrips Creator Supply On Channel Pages

Channel Pages is only two months old but it already has 30 million subscribers and 300 million monthly views. The collaboration platform matches creators with creators and creators with brands, and right now, the demand from brands is outstripping supply, which is great news for YouTubers.

Xbox One: Are UnBoxing Videos The Best Kind Of Earned Media?

Xbox One: Are UnBoxing Videos The Best Kind Of Earned Media?

User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand's visibility online.

Viral GoldieBlox Video Sparks Copyright Claim From Beastie Boys

Viral GoldieBlox Video Sparks Copyright Claim From Beastie Boys

GoldieBlox and The Beastie Boys are locking legal horns over the use of the track "Girls" in a video which has notched up 7.4 million views in under a week. GoldieBlox claim the song is used as a parody so it falls under Fair Use but the group disagree and are claiming copyright infringement.

Fun Video Friday: Dr Who, Ron Burgundy And Kermit The Frog

Fun Video Friday: Dr Who, Ron Burgundy And Kermit The Frog

Kermit the Frog meets his nemesis in the new Muppets movie trailer, 3 sassy young girls build the best Rube Goldberg contraption, Air New Zealand take us to Middle Earth and everyone seems to be doing the splits. Welcome to Fun Video Friday.

5 Of The Best Branded Vines Of The Week: 21st November 2013

5 Of The Best Branded Vines Of The Week: 21st November 2013

Let's take a look at 5 of the best branded Vines of the last week including Oreo's spin on the Portal video game, Samsung's greedy Galaxy Note, Capital One's manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.

ReelSEO's Viral Video Of The Week: Kmart's "Show Your Joe"

ReelSEOs Viral Video Of The Week: Kmarts Show Your Joe

Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to "Jingle Bells" with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

YouTube Adds Group Segmentation To Analytics For More Indepth Analysis

YouTube Adds Group Segmentation To Analytics For More Indepth Analysis

YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight.