DJ Earworm is YouTube’s most successful mash-up DJ and the site chose him to create the soundtrack for YouTube Rewind 2013. He talks to ReelSEO about music, mash-ups, the ContentID system and why he’ll be happy if he never hears ‘Blurred Lines’ ever again.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
After confirmation that more viewers than ever are accessing their content via mobile devices, the BBC is trialing a new bite-sized news service on Instagram’s short-form video platform. Due to run for a month, the BBC are keen to see how the feature appeals to users of the site.
A bad British commentary of an NFL game has taken the internet by storm, with over 3.3 million views in 4 days. We talk to the creator about going viral on YouTube and beyond, and how American and British viewers have responded to the parody.
Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public’s appetite for the game, and anything related to it, is only going to increase.
The Bear and the Hare, a viral video about an alarm clock, unsurprisingly sends alarm clock sales soaring, and you can now drive around wearing Google Glass to your heart’s content without getting arrested. Yet. More on these and other stories of the day in online video from ReelSEO.
Want to see some of best videos of the past 7 days – that don’t include Devil Attack Baby? Then you’re in luck as we bring you the truth behind those internet cats you love so much, show you behind the scenes at Google Search and see what really happened when BatKid took to the streets of San Francisco.
Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new ‘AdBlitz’ Channel to give users a chance to watch, share and vote for them.
Applebee’s is giving Vine users a chance to appear in a TV ad spot, Netflix is expanding into Europe and it has also just earned its first Oscar nomination for best documentary. More on these and other stories of the past few days in online video from ReelSEO.
After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.
The 2014 FIFA World Cup is only 6 months away and it’s already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we’ve ever seen. Brands have a golden opportunity to reach their target audience like never before.