Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook's 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren's Polo Bear got his own Winter Olympics kit. Welcome to the best of the week's branded Instagram videos.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?
Benedict Cumberbatch helps the Count on Sesame Street, Australia shows us what a very bad idea it is to play truant from school, Instagram goes all 80's and Sir Fedora wins the internet. Watch the pick of the must-see videos of the week.
Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.
We know all about the Super Bowl ads that did make it to air yesterday, before, during and just after the game. But what about those ads that didn't make it through, or were only seen by a tiny audience, or were never made in the first place.....
Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.
Our fun videos of the week include another NFL bad lip reading, a trip back in time from Delta Airlines, a new trailer for the LEGO movie, a Larry David insult compilation and a very patriotic version of the National Anthem - from the Peanuts gang.
As Vine enters its second year, we bring you some of the best branded short-form clips of the best 7 days including a far from boring appearance by the Muppets, a snowboarders eye-view of the Winter XGames and Ford's big fun with a not so little truck.
Desperate to watch the Denver Broncos face up to the Seattle Seahawks this Sunday but won't be near a TV set? If you have a PC, a Mac, an iPad or an iPhone available then you'll still be able to watch a live-stream of the game wherever you are.
With only 6 seconds to play with on Vine, you'd better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He's the master of the 6-second stop-motion video.
YouTube Rewind 2013 was a very flashy affair but Vimeo want us to work a little harder to uncover the facts, figures, videos, creators and staff projects that made 2013 such a great year for the site. Have a play and see what you can discover.
Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet's shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.
Barack Obama's fifth State of the Union is broadcast tonight, but you don't have to be sat in front of a television screen to watch it. Almost every major news site, and dozens of major YouTube channels, will be live-streaming the event so viewers can catch every minute.