Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
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After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.
The 2014 FIFA World Cup is only 6 months away and it's already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we've ever seen. Brands have a golden opportunity to reach their target audience like never before.
Many have sounded the death knell to the prankvertising campaign but a new ad to promote the 'Devil's Due' movie, has already attracted over 22 million views in 2 days and has spread like wildfire across social media.
The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.
Always wanted to know some true facts about the armadillo, or see just how bad your head can hurt after watching a video, or perhaps look on with envy as someone creates a story on an Etch-a-Sketch better than you ever will? It's Fun Video Friday time!
There have been some spectacular successes on Kickstarter, particularly for some of the more innovative gadgets but what happens after the campaign is over? If your product is good enough, you may just earn your company some extraordinarily invaluable user-generated video content.
The best Vines of the past 7 days include footage of Toyota's snazzy 'i-road', an electric three-wheeler that leans right into the bend as it takes a corner, plus Samsung show us how to protect our mobiles from the freezing cold weather by knitting them a cover.
Indie creator favorite, Vimeo, kick off the new year with a long overdue set of upgrades including the ability to add closed captions and subtitles, plus improved in-player transaction support for creators. Oh, the new HTML5 player is 50% faster too.
BBC iPlayer viewing on tablets overtook PCs and laptops for the first time ever over the Christmas period. The service also received the most download requests in its history with the Dr Who Special generating 2 million unique downloads across all devices.
UK broadcaster Channel 4 has removed all their long-form content from their 4 main YouTube channels, in a bid to drive viewers to their Video on Demand service, 4oD. Shows like The IT Crowd, The Inbetweeners and Come Dine with Me are no longer accessible to YouTube users.
Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.
T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.
Google has been trying to get their own video codec off the ground for years and it looks like they finally have the weight of the industry behind them as they demonstrate VP9 enabled 4K video streaming for YouTube at next week's CES show in Las Vegas.
Christmas is just days away so we finally get to do a Christmas edition of Fun Video Friday at last. Albeit one that features Chuck Norris doing Van Damme, Godzilla fighting off King Kong and the Stay Puft Marshmallow Man and Google blackmailing everybody of course.