It’s been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you’ve taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.
Vimeo has already committed itself to help indie filmmakers distribute and monetize their content via the Vimeo on Demand platform. Now it has announced an extra $10 million worth of funding to support creators, who meet certain criteria, with marketing and financial assistance.
Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It’s no surprise that ‘Puppy Love’ was the most popular single ad for Budweiser, marking its second month in a row in the chart.
Myspace once dominated the social and video landscape, before both YouTube and Facebook grew big enough to steal its crown. Following a relaunch last year, the site is aiming to win back subscribers by providing premium video content – original and user-generated.
In this week’s Creator’s Tip, we we give you some tips and tricks about how to craft a story that will really sell your product or service and promote your business through online video.
Marketing videos are a very powerful vehicle for promoting your brand, service or product. But, a poorly constructed and delivered script could ruin all of your hard work. Read our top tips for getting marketing videos right, every time.
Brazilians seemed to take a break from watching soccer related ads last month, but Super Bowl, Sochi and health and beauty products all featured in the top 10 most viewed ads on YouTube. It’s no surprise that Budweiser’s ‘Puppy Love’ was as much of a hit in Brazil as it has been elsewhere around the world.
Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook’s 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren’s Polo Bear got his own Winter Olympics kit. Welcome to the best of the week’s branded Instagram videos.
In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a ‘prankvert’ hits the top spot and how many Super Bowl ads will we see in February’s chart?