2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
If a friend sends you a link to check out flavoring for your soul patch, or where to buy a t-shirt that can hide your body fat and give you great muscle definition at the same time, then click on it and watch the latest video ads from Old Spice.
Ford made its debut on Vine this week with a delightful 6-second trip through the 'Land of Vine', Oreo went all trippy and eBay reminded us about its same-day delivery service so we didn't have to brave the nasty weather out there.
YouTube aims to provide each user with a fast-loading video that never, ever buffers, but that's not always possible due to outside factors, one of which is ISP performance. Now Google will tell you just how good or bad your ISP is when it comes to video playback.
A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.
DJ Earworm is YouTube's most successful mash-up DJ and the site chose him to create the soundtrack for YouTube Rewind 2013. He talks to ReelSEO about music, mash-ups, the ContentID system and why he'll be happy if he never hears 'Blurred Lines' ever again.
After confirmation that more viewers than ever are accessing their content via mobile devices, the BBC is trialing a new bite-sized news service on Instagram's short-form video platform. Due to run for a month, the BBC are keen to see how the feature appeals to users of the site.
A bad British commentary of an NFL game has taken the internet by storm, with over 3.3 million views in 4 days. We talk to the creator about going viral on YouTube and beyond, and how American and British viewers have responded to the parody.
Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase.
Want to see some of best videos of the past 7 days - that don't include Devil Attack Baby? Then you're in luck as we bring you the truth behind those internet cats you love so much, show you behind the scenes at Google Search and see what really happened when BatKid took to the streets of San Francisco.
Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.
After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.
The 2014 FIFA World Cup is only 6 months away and it's already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we've ever seen. Brands have a golden opportunity to reach their target audience like never before.
Many have sounded the death knell to the prankvertising campaign but a new ad to promote the 'Devil's Due' movie, has already attracted over 22 million views in 2 days and has spread like wildfire across social media.
The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.