After a week of rumors, Disney has just confirmed that it is acquiring YouTube MCN heavyweight Maker Studios in a deal worth an initial $500 million but possibly up to $950 million in the long run.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
Just days after the Turkish authorities blocked Twitter in the country, access to YouTube could again be under threat as Google refuses to bow down to requests to remove certain videos. Turkey has also blocked access to Google's DNS servers which many were using as a workaround to get to social media networks.
In our pick of the best videos of the week we follow Superman as he flies high above the rooftops of LA with his trusty GoPro, watch a very naughty dog when his owner's back is turned, and learn what a blessing having a child can be, despite the difficulties. Welcome to Viral Video Friday.
The most viewed YouTube video ad in Brazil in February featured a Brazilian rock legend, dead some 23 years, and his time-travelling journey back to ancient times to explain the internet, and the technology surrounding it. Sounds an unlikely premise for a viral hit, but nearly 12 million people tuned into watch it last month.
Twitter is rolling out a new one-click video playback feature on its mobile feed for Android and iOS users. It believes that giving users a chance to click straight through to video content will increase CTR for brands and marketers.
Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick's Day. Watch these, and other best Instagram videos of the past 7 days
In this week's Creator's Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.
The best Vines of the last 7 days include Taco Bell and the debut of its hugely-anticipated WaffleTaco, Samsung with its St Patrick's Day inspired game, Meow Mix with its take on Kickstarter for cats, and 3D printers and the hope they are bringing to children caught up in the war in Sudan.
YouTube is developing a new child-friendly site in a bid to completely filter out those videos more suitable for adults than those under 10 years old. Google is talking to developers, and creators of children's content, to offer a site that parents can trust.
Rejoice, UK lovers of streaming media. After a considerable (and baffling) delay, Chromecast is set to hit the shelves in Britain this coming Wednesday. PC World, Dixons and Currys will be selling the dongle from 9am on the 19th March.
'First Kiss' and 'Obama vs Galifianakis' may have dominated social media, and the news headlines this week, but we still have a lot of love for some of the other videos you may have missed in the last 7 days. Welcome to Fun Video Friday.
If you use Google's Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.
If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.
In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.