Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.

Recent Posts by Carla Marshall:

Why You Should Not Disable YouTube Comments [Creators Tip #133]

Why You Should Not Disable YouTube Comments [Creators Tip #133]

If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week’s Creator’s Tip, we but we want to give you a few reasons why you might want to reconsider that decision.

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

‘First Kiss’ has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.

YouTube is Down Again and it’s Causing the Usual Chaos

YouTube is Down Again and its Causing the Usual Chaos

For the second time in just a few months, there’s a major outage over at YouTube and it’s causing chaos for creators, viewers and publishers.

Maseratis and Crazy Zombies: Top YouTube Ads For February 2014

Maseratis and Crazy Zombies: Top YouTube Ads For February 2014

It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone’s favorite folkie Bob Dylan.

Disney to Buy YouTube Network Maker Studios? [Report]

Disney to Buy YouTube Network Maker Studios? [Report]

Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.

Obama’s ‘Between Two Ferns’ Appearance is Risky Yet Awesome

Obamas Between Two Ferns Appearance is Risky Yet Awesome

Barack Obama took a massive PR risk by appearing on Funny or Die with Zach Galifianakis on his legendary ‘Between Two Ferns’ web series today, and results are really not as terrible as you think.

6 Best Branded Vines of the Week: 9th March 2014

6 Best Branded Vines of the Week: 9th March 2014

In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we’ve seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.

Fun Video Friday: Hoverboards, Keyboard Cats and Raspberry Pi Hair

Fun Video Friday: Hoverboards, Keyboard Cats and Raspberry Pi Hair

In our pick of the best videos of the week we learn that hoverboards are completely fake but we still want one anyway, marijuana advertising goes mainstream and Kevin Spacey was born to play Keyboard Cat. WElcome to Fun Video Friday.

Machinima Lays Off 42 Staff, YouTube to Take Back Ad Sales

Machinima Lays Off 42 Staff, YouTube to Take Back Ad Sales

It’s been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.

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