People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.
For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?
In our pick of some of the best branded video content on the Instagram platform, Burger King encourages us to throw away our trash, Mini banishes the winter blues, and Coca-Cola goes bad-fashion mad at the Kentucky Derby.
Are you actively pushing video content out on Facebook and want to know how well it's performing? Brands and creators who are used to stats at their fingertips from YouTube have been crying out for some kind of feedback from Facebook and the site is promising to deliver within the next few weeks.
Agencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject.
The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.
The best Vines of the last 7 days include a trip around a full-blown fashion show in 6 seconds, a Doritos/Cheetos mash-up that's too hot even for T-Rex, the launch of Samsung's new Kzoom smartphone, and confirmation on how a handy new phone charger can save you from the world's most boring magazine.
NatGeo, GoPro and NBA are among the most successful brands on Instagram Video when it comes to likes and engagement. We take a look at the videos that have been the most successful for them in the last 7 days, as well as our own picks of the best short-form video content.
Creating great content is important, but YouTube is a very large place with many people creating a lot of videos for viewers to choose from. On this week's Creator's Tip, we are going to talk about the five things you definitely need to optimize on your videos, and on your YouTube channel.