Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.
Taco Bell continues to bait MacDonald's, Oreo takes us on a journey to Nom Island, Peanuts introduce a new character, and Disney rustle up some Mousey waffles. Watch these, and other, best Instagram videos of the past 7 days
Yahoo has big plans for online video, and after the failed attempt to buy Dailymotion last year, reports now claim that the company is launching its own brand new video platform to rival YouTube. Video creators shouldn't get too excited though, it's invite only for the big video rock stars for now.
Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week's Creator's Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.
The best Vines of the last 7 days include Dunkin Donuts doing just that, Oreo treating us to a yummy coffee recipe, Samsung celebrating the start of spring, Meow Mix offering a solution to that age old cat-on-keyboard problem, and Nokia capturing a skateboarding blue box with its snazzy camera.
Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
When corporate video is done well it can have an extraordinary impact on the audience. But as 'This Is a Generic Brand Video' demonstrates, lazy cliches and uninspired stock footage do not a masterpiece make.
Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.
After a week of rumors, Disney has just confirmed that it is acquiring YouTube MCN heavyweight Maker Studios in a deal worth an initial $500 million but possibly up to $950 million in the long run.
Just days after the Turkish authorities blocked Twitter in the country, access to YouTube could again be under threat as Google refuses to bow down to requests to remove certain videos. Turkey has also blocked access to Google's DNS servers which many were using as a workaround to get to social media networks.
In our pick of the best videos of the week we follow Superman as he flies high above the rooftops of LA with his trusty GoPro, watch a very naughty dog when his owner's back is turned, and learn what a blessing having a child can be, despite the difficulties. Welcome to Viral Video Friday.
The most viewed YouTube video ad in Brazil in February featured a Brazilian rock legend, dead some 23 years, and his time-travelling journey back to ancient times to explain the internet, and the technology surrounding it. Sounds an unlikely premise for a viral hit, but nearly 12 million people tuned into watch it last month.
Twitter is rolling out a new one-click video playback feature on its mobile feed for Android and iOS users. It believes that giving users a chance to click straight through to video content will increase CTR for brands and marketers.
Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick's Day. Watch these, and other best Instagram videos of the past 7 days