When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
Since its launch in November 2013, Endemol Beyond USA has already signed up big name creative talent like Courtney Love, Pitbull and MattyB. Now, the Premium Content Network is opening its door to content creators who want to join up and become part of the talent.
YouTube is experimenting with a new video player size which will dynamically change the player's dimensions, depending on the size of the user's browser window. The site is testing the automatic responsive design of the player which means that users won't need to do a thing.
Because there aren't enough set-top boxes on the market already, Google is reported to have its own new version in the works, just a few years after Google TV failed to gain much traction with consumers. Hot on the heels of Amazon Fire TV, Google's Android TV is said to be already in development.
Coca-Cola takes us around the world on a can, Barbour goes color crazy, JetBlue recruits a ton of pigeons in a bid to reach out to the weary frequent flyer, Jaguar goes all British again, and Cirque du Soleil performers wow us with their training routines. Watch these, and other best Instagram videos of the past 7 days
In our pick of the best videos of the week we try and become a Pokemon Master for Google, watch internet cats react to internet cats, on the internet, and re-live the Mentos/Coke experiment, now with added Nutella. Welcome to Viral Video Friday.
Chevrolet is the leading brand in the U.S. when it comes to online video advertising engagement, but it only made 4th position in the global chart of auto brands whose content is shared extensively across Facebook and Twitter. Mercedes-Benz take the top spot for that metric.
If you are a Vine user who can't live without the ability to send private video and text messages to other Vine and even non-Vine users a day longer, then do a happy dance as the video platform has just introduced that very thing. For iOS and Android users only. Sorry Windows Phone people.
YouTube will be running television advertising spots to promote three of its major creators from next week. It's the first time that the site has purchased TV commercials to boost individual creators and channels. Video and banner ads will also run on Google-owned web properties as well as off-line.
Save The Children, Chanel, Coco-Cola, Pepsi, and Samsung all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in March 2014. However, it's a relatively unknown fashion brand that takes the number one spot with its video about strangers kissing.
In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.
The best Vines of the last 7 days include Dunkin Donuts teasing us with some April Foolery, Samsung Mobile helping a pudgy puppy on his way to fitness, Samsung Camera and its never-ending camera loop, and Coca-Cola with its solution to that old-age problem of too many napkins but not enough soda.
The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.
YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.
If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.