As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week's round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.
According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video's current slice of the online pie. That's the equivalent of 4.5 trillion YouTube clips. 4K video, and the 'Internet of Things' are also going to play a bigger part in our internet consumption in four years time.
Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.
YouTube is clearing suspended accounts from its system, and this will have an impact on subscriber numbers on other channels. The good news is that although subscriber counts may fall, view counts will remain the same, as views aren't counted from suspended users. The new feature is being implemented to ensure that the subscriber count remains as authentic as possible.
Showreels are the perfect portfolio to present your animated design work, and it takes extraordinary creativity and skill to produce an outstanding one. However, they can be as cliche-ridden as any other video project, as a new parody video, 'Shit Showreels Say' confirms.
As a brand, creator, or video marketer, there is nothing more exciting - or nerve-racking - than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?
According to a new report from video advertisers YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them?
In this week's Creator's Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that's not always the case. It really comes down to what is important to you, and what you are trying to accomplish.
In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite's cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.
Oreo celebrates World Milk Day, Target takes us on a road trip, Jack in the Box wants to feed us from sunrise to sunset, and Veuve Clicquot shows us a taste of the high life. Welcome to the best Instagram Videos of the past 7 days.
There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.
Ford recreates the jump scene from 'Gone in 60 Seconds' - in 6 seconds, Subway makes its case for the cucumber, Intel shows us how we can never quite escape the internet, The Home Depot go potted-plant mad, and Sony do something amazing with the HandyCam. Welcome to our best branded Vines of the week.
If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week's Creator's Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.
FIFA 2014 kicks off in a couple of weeks, and some of the world's biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.