Carla Marshall

Facebook offers ad revenue share with creators

Facebook Raises its Video Game with Revenue Share for Creators

There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.
mobile video consumption IAB study 2015

We're All Watching More Video on Our Smartphones and Tablets [Study]

Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video content.
video marketing airline safety videos

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.
youtube sitelinks google search

Spotted: Is Google Testing Sitelinks for YouTube Videos?

Google sitelinks offer users a shortcut to the best search results for a branded site. They have been live since 2005 for websites but is Google testing out the feature for individual YouTube videos too now?
david letterman last show youtube most viewed clips

Top Ten Letterman Late Show Clips on YouTube (But Good Luck Seeing Them All)

David Letterman's legendary 'Late Show' residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other 'traditional' broadcasters, but gave the viewing public an appetite for compelling content which millions of online video creators are fulfilling.
charity video marketing nepal earthquake

How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?
Mother's Day Video Marketing

More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.
tubular-creator-profiles-goldmine

Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles

Many brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator Profiles are now open to the public, and they can help you find the right creator to collaborate with.
tiny food videos youtube facebook

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.
march madness 2015 online video engagement

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
associated website card

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.