There are some exciting changes coming to the ReelSEO website and YouTube channel. We're introducing a brand new online video tips and advice series which will benefit creators, video marketers, and anyone passionate about succeeding in online video.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
If you have an introverted personality, or are just very shy, appearing in front of a video camera can be a daunting prospect. But don't worry, we have 5 very valuable tips that should make your life on film that little bit easier.
We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!
YouTube has confirmed the most popular keyword searches on the site for 2014, and it's no surprise that 'music', and 'movies' appear in the top three. But did you know that 'Minecraft' is the second most popular search term on the video site?
Did you know that you can create YouTube playlists directly from YouTube's own search results? This is such a handy feature for so many reasons. We show you how to do it in this week's Creator's Tip.
The YouTube Creator Playbook for Brands recommends the 'Hero, Hub, and Hygiene' strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.
Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.
YouTube is introducing support for 360 degree videos, but how can brands, marketers, and video creators take advantage of this new feature on the site? In this week's Creator's Tip, we discuss using 360 degree footage in your video marketing strategy.
Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.
Details about the new Twitter video player have been spotted, and they give users some insight into what they can expect. One feature is that videos have to be directly uploaded to Twitter, so no YouTube links or embeds allowed.
It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
YouTube's video annotations really are one of the most effective video SEO tools available. We have put together the best in-depth training course to show you how to use annotations to increase subscribers, build engagement, and even link off-site to your own website or merchant or crowd-funding account.
Facebook is upping its video game for brands by introducing two new very YouTube-like features. Now, business pages can promote a particular video to give it more prominence, and branded pages can also set up video playlists for easier consumption.
It's been a very exciting year for online video, and we take a look back at some of the highlights of 2014. We'd also say a big thank you to all of our readers, contributors, sponsors, advertisers, and to the industry professionals who have made 2014 a great year for ReelSEO.