Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.
Recent Posts by Carla Marshall:
Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.
Ever wanted a quick and easy way to get notified when someone mentions you, your brand, or your industry in a newly uploaded YouTube video? Set up an email alert via an RSS feed and you'll never miss out on those mentions again.
Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier. We take a look at some of the automated tasks you can set up on IFTTT for Vimeo, YouTube, Instagram Video, Tumblr, and Reddit.
Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to generate revenue against their video content?
The barriers to entry for live-streaming branded video content have never been lower. It's easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.
Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.
Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to capture milestone events and document them for the future.
YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.
A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.
9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.
On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today. Read our tips for reaching your target audience on the site.