One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week’s Creator’s Tip, we discuss how to do this effectively.
Carla Marshall: ReelSEO Author
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media.
Recent Posts by Carla Marshall:
An email marketing list is a vital asset for B2B and B2C businesses. If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto that email list? This option is really important if you offering products or services and want to reach those who are engaged enough to follow you via YouTube. We discuss the benefits on this week’s Creator’s Tip.
Welcome to the best Vine videos of the past week – now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.
On this week’s Creator’s Tip we look at the best way to find a great video production team to work with for your video marketing efforts. Many marketers know that video is becoming an increasingly vital part of any digital online strategy, but if you are need to outsource video production, it can be a minefield if you don’t know what you are looking for or how much you should pay. If you are clear about your objectives, then it will be much easier to navigate all of the options.
When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.
Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week.
YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN’s, and lack of views. It’s hilarious and well worth watching.
YouTube has announced lots of new features, and the site’s new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There’s a raft of new tools for creators too, including more opportunities to monetize.
We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.
When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren’t officially partnered with FIFA.