Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

Video content will be responsible for an incredible 72% of total mobile data traffic by 2019, according to a new study by Cisco. That's a 13-fold increase in the next 4 years, and puts network providers under pressure to deliver consistent high-quality video to consumers.

How Many Views Does a YouTube Video Get? Average Views by Category

How Many Views Does a YouTube Video Get? Average Views by Category

Do you know how many views a YouTube video gets on average? We took a look at 9 of the major categories and analyzed the average amount of views across each category. The numbers may surprise you, as will the affect that certain keywords in the title have on view count.

Changes at ReelSEO - Goodbye Creator's Tip, Hello How-To's Days

Changes at ReelSEO   Goodbye Creators Tip, Hello How Tos Days

There are some exciting changes coming to the ReelSEO website and YouTube channel. We're introducing a brand new online video tips and advice series which will benefit creators, video marketers, and anyone passionate about succeeding in online video.

How-to Be a Superstar YouTube Community Manager

How to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.

The Introverted Video Marketer's Guide to Appearing on Camera [Creators Tip #176]

The Introverted Video Marketers Guide to Appearing on Camera [Creators Tip #176]

If you have an introverted personality, or are just very shy, appearing in front of a video camera can be a daunting prospect. But don't worry, we have 5 very valuable tips that should make your life on film that little bit easier.

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

YouTube has confirmed the most popular keyword searches on the site for 2014, and it's no surprise that 'music', and 'movies' appear in the top three. But did you know that 'Minecraft' is the second most popular search term on the video site?

How-to Create YouTube Playlists from YouTube Search Results [Creators Tip #175]

How to Create YouTube Playlists from YouTube Search Results [Creators Tip #175]

Did you know that you can create YouTube playlists directly from YouTube's own search results? This is such a handy feature for so many reasons. We show you how to do it in this week's Creator's Tip.

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

The YouTube Creator Playbook for Brands recommends the 'Hero, Hub, and Hygiene' strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.

We're Posting 75% More Videos to Facebook Than We Did a Year Ago

Were Posting 75% More Videos to Facebook Than We Did a Year Ago

Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.

360 Degree Video on YouTube: Marketing Tips and Ideas [Creators Tip #174]

360 Degree Video on YouTube: Marketing Tips and Ideas [Creators Tip #174]

YouTube is introducing support for 360 degree videos, but how can brands, marketers, and video creators take advantage of this new feature on the site? In this week's Creator's Tip, we discuss using 360 degree footage in your video marketing strategy.

How-to Change a Facebook Video Thumbnail [Tutorial]

How to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.

Twitter Video Player: Native Uploads Only Please, No YouTube [Update]

Twitter Video Player: Native Uploads Only Please, No YouTube [Update]

Details about the new Twitter video player have been spotted, and they give users some insight into what they can expect. One feature is that videos have to be directly uploaded to Twitter, so no YouTube links or embeds allowed.

11 Guaranteed Reasons Why No-one is Watching Your Video Content

11 Guaranteed Reasons Why No one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.

FREE Master YouTube Annotations Training Course from ReelSEO!

FREE Master YouTube Annotations Training Course from ReelSEO!

YouTube's video annotations really are one of the most effective video SEO tools available. We have put together the best in-depth training course to show you how to use annotations to increase subscribers, build engagement, and even link off-site to your own website or merchant or crowd-funding account.