Carla is the M.D. of Sorbet Digital Ltd which provides Video SEO, SEO, PPC and Social Media consultancy services to a range of clients in the UK, the US and Europe. She has a particular passion for auditing websites and identifying immediate opportunities for improvement. She joined ReelSEO as Director of SEO in December 2012.
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Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!
Google's annual developer conference, the I/O, introduced a number of new features including a new video codec aimed at reducing bandwidth, a new cross platform 'all in one' video chat service and a music streaming rival to Spotify. Oh, and they also confirmed the latest YouTube stats.
In terms of volume of traffic to US homes, video is the star of the internet with over half of mobile and fixed data usage attributable to video content alone. Netflix and YouTube lead the way, of course, with YouTube now responsible for over 20% of mobile downstream traffic in North and Latin America and Europe.
YouTube have announced a pay by subscription option for the first time in their history but we'd like to take a moment to celebrate those channels that are still free but we'd gladly pay for if we had to. Let us know some of your favourites channels too.
YouTube's introduction of subscription channels dominated the online video news this week, creating many headlines but we also bring you the rest of news including Ryan Gosling's aversion to cereal how Amazon makes money from rival Netflix.
The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%. Consumer products and financial services spent the most ad dollars on video ads during Q1 2013.
It's been a very busy week for NewFronts, with AOL, Yahoo, Crackle and Hulu all announcing new and original online video content for the coming year. Meanwhile, YouTube told us why they were better than TV and Red Bull Stratos took home a clutch of Webby Awards.
PepsiCo are the latest company forced to pull their advertising campaign after complaints about the promotion of racial stereotyping and the lighthearted depiction of violence against women. The ad has been taken down but PepsiCo but has created a huge amount of controversy for the brand.
There were some eyebrows raised when the Tribeca Film Festival announced a new category for content produced by Vine, but the winning videos show just how innovative and creative filmmakers can be, even when asked to work with such tight restrictions. Let's take a look at the winning entries.
In our round up of the weekly news stories in online video we learn that Netflix now has more U.S. subscribers than HBO and how their new package aims for more family friendly subscription service. We are excited about the first Google Glass apps to be announced as well as wondering what took a hacker so long to jailbreak the device.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
In our weekly look back at the news in online video we cover the plans to go HTML5 from Netflix, how the American Family Association is up in arms over Kmart and how Psy has done something that we are all going to watch eventually, you know it.
American women are watching more online video than men and they have more control over the purse strings with an estimated purchase power of up to $15 trillion per year. This is a golden opportunity for brands to start leveraging the power of video to tap into potential sales.
YouTube has finally updated their iOS app to include live streaming and a host of other features such as easier access to new uploads from those channels you subscribe to. You can also now queue up videos to play via your connected TV from the comfort of your own sofa.
YouTube is the third most popular site in the UK (after Google and Facebook) so it's no coincidence that the British made 10.6 billion visits to video sites in Feb 2013. That's an incredible 323 million hours spent just watching video content in the UK alone.
![Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]](http://cdn2.reelstatic.com/wp-content/uploads/2013/04/convivafeature-50x50.jpg "Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]")
Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]
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