Carla Marshall: ReelSEO Author

Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Recent Posts by Carla Marshall:

The Ultimate YouTube Video Description: A Reel How-To Guide

The Ultimate YouTube Video Description: A Reel How To Guide

A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.

How-to Record an Online Video Interview in Google Hangouts [Creators Tip #173]

How to Record an Online Video Interview in Google Hangouts [Creators Tip #173]

Google Hangouts are a great way to record a video interview with multiple participants. You can record in private and then publish straight to your YouTube channel within the hour. We show you how, in this week's Creator's Tip.

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.

Direct Video Uploads Surpass YouTube Shares on Facebook - For First Time!

Direct Video Uploads Surpass YouTube Shares on Facebook   For First Time!

For the first time ever, user-uploaded video content on Facebook has overtaken YouTube uploads to the social networking site, with the Facebook video auto-play feature taking credit for the increase in popularity.

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.

How-to Set Up YouTube's Fan Funding Tip Jar Feature

How to Set Up YouTubes Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.

9 How-to Tips For Creating the Best Video Interview [Creator's Tip #171]

9 How to Tips For Creating the Best Video Interview [Creators Tip #171]

Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way. We share 9 of those best practices with you on this week's Creator's Tip

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video Marketing for Non Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.

'First Kiss' Most Viewed Video Advertising Campaign of 2014

First Kiss Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

While Facebook remains the social network with the most users, more online adults visit YouTube every month to watch video content. But in the last 6 months, Facebook has only seen a 2% growth in users, compared to 25% for YouTube.

5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]

5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]

Videos shot using Instagram's Hyperlapse app make for great short-form clips that can used in any video marketing campaign. In this week's Creator's Tip, we give you 5 tips for shooting the most professional footage using the app and your smartphone.

How-to Identify YouTube Influencers to Endorse Your Brand

How to Identify YouTube Influencers to Endorse Your Brand

YouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?

Toy Reviews Not Toy Brands are Driving YouTube Video Views

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.