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Kaltura Offers Native Video App for Out of the Box Video Portal kaltura 260x170

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.
Programmatic Video Ad Buying: A Nuts and Bolts Guide programmatic 260x170

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.
Leverage the Power of Video and Sell B2B with Vidyard and Salesforce vidyard salesforce 260x170

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.
VideoLC Brings Video A/B Testing to YouTube abtest youtube1 260x170

VideoLC Brings Video A/B Testing to YouTube

A/B Testing is a simple yet powerful way to measure how your online content is performing but it's been difficult to implement this for YouTube. However, a new tool to market does just that which means that creators can confirm what is working best for them in terms of optimization.
YouTube MCN Fullscreen Beefs Up Content Creator Platform Fullscreen logo 260x170

YouTube MCN Fullscreen Beefs Up Content Creator Platform

Fullscreen is rolling out a upgrade to their creator platform which gives their YouTube channel partners access to a new range of benefits and apps. The new 'Sign In with Fullscreen' service includes tools to assist with captions, music, crowdfunding and merchandise.
YouTube Set to Allow External Ad View Tracking via Nielsen, comScore YouGoo nielsen castle 260x170

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?
Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners netflixpricehike

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
Kaltura Now Offers Easy OTT Subscription Based Video Platform kaltura 260x170

Kaltura Now Offers Easy OTT Subscription Based Video Platform

Kaltura is rolling out a new white label, OTT video platform which will bring subscription based pricing to their platform. The new feature means that the company will able to handle any kind of online video monetization imaginable.